Digital Marketing Specialist

Socomec Group (Socomec) is a global leader in electrical equipment engineering and manufacturing, specialized in low voltage energy performance.

Socomec North America (NAM) is the organization overseeing all operations in North America.

The Digital Marketing Specialist/Project Manager will lead the development and execution of digital strategies that strengthen SOCOMEC’s online presence and support product‑driven marketing initiatives. This role oversees website optimization, UX/CRO improvements, marketing automation, and paid digital campaigns across search, display, and retargeting channels. The selected individual will also manage SEO efforts in partnership with external agencies and use analytics tools to drive continuous performance improvement.

Develop and Execute Digital Strategies:

• Create and implement digital marketing strategies to enhance online presence and drive engagement
• Work with 3rd party advertisers to develop advertising strategies and placements while monitoring results for future plans.
• Support initiatives and goals of product teams, work with content marketers to execute activities

• Continually improve User Experience (UX) and Conversion Rate Optimization (CRO)
• Collaborate with UX designers to improve website usability and conversion rates.
• Implement CRO techniques to maximize the effectiveness of landing pages and other digital assets.
• Oversee website updates, maintenance, and optimization for user experience and SEO.
• Create new functionalities as needed on the website(s)

• Implement and manage marketing automation tools/pardot.
• Develop workflows and campaigns to nurture leads and convert them into customers.

• Manage and optimize online advertising campaigns, including PPC, display ads, retargeting and planning for digital activities with external vendors working closely with content marketing teams to align efforts and materials.

• Develop and manage search engine marketing (SEM) campaigns to increase visibility and drive traffic.

• Work with SEO dedicated agency to improve website performance.
• Conduct keyword research to optimize website content and search engine rankings.
• Implement on-page and off-page SEO strategies.
• Monitor performance and adjust strategies as needed.

• Monitor, analyze, and report on digital marketing performance using tools like Google Analytics, and make data-driven decisions.

• Bachelors required with a focus on Marketing or equivalent
• Over 3 years of related experience
• Knowledge of Pardot, Sales force and Drupal (or similar)
• SEM Rush & other web auditing tools
• Google SEO and SEA tools
• Excellent communication skills (written and verbal), interpersonal skill, etc.
• Strong problem‑solving skills
• Creativity and willingness to learn new skills
• Excellent presentation skills and influencing capabilities
• Proficient in Microsoft Office Products
• Detail oriented with excellent organizational skills and ability to multitask
• Strong communication and collaboration abilities
• Masters degree with a focus on Marketing or equivalent
• Excellent communication skills (written and verbal), interpersonal skills and networking/collaboration abilities
• Previous experience in working with geographically diverse teams
• Proven experience in digital marketing and project management
• Strong understanding of digital marketing channels, tools, and best practices
• Proficiency in using digital marketing platforms and analytics tools
• Fluent in French

Upon request, we will provide reasonable accommodation for disabilities to support participation of candidates in all aspects of the recruitment process. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex or national origin.

All applications are reviewed directly by the Socomec North America Talent Acquisition team and other human reviewers. No automated or AI‑based systems are used to make decisions in the application review process.

We thank all those who apply. However, only those candidates selected for an interview will be contacted.