GTM & Growth Associate -IT Services & AI Products Job Suwanee area,Georgia USA,IT/Tech

GTM & Growth Associate - IT Services & AI Products

Experience:

1-2 Years

Role Overview:
We are seeking a GTM & Growth Manager to drive go-to-market execution, demand generation, and pipeline creation across AI products and IT services (staffing & consulting). This role will act as the Pipeline Owner, working closely with the Business Development (Sales) team to ensure a strong flow of qualified opportunities and effective product positioning in the market.

Key Responsibilities:

Go-To-Market Execution (Products + Services)
Develop and execute GTM strategies for: AI / SaaS products (Nova Synq, NovaBotX, Nova Match) IT staffing and consulting services
Define target industries, accounts, and buyer personas
Ensure clear and consistent market positioning and messaging
Demand Generation & Campaigns
Plan and execute:
Linked In outreach and campaigns
Email marketing and outbound initiatives
Event/webinar-based lead generation
Drive top-of-funnel and mid-funnel pipeline (P5 → P3)
Continuously optimize campaigns for engagement and conversion
Pipeline Generation & Qualification
Generate qualified leads and opportunities for BD team
Perform initial qualification and ensure fitment with offerings
Maintain and track pipeline across stages (P5 → P3)
Ensure smooth handoff of sales-ready leads to BD (P3 → P2)
Product Marketing & Positioning (Strong Focus)
Develop value propositions, messaging, and positioning for products
Create and refine:
Pitch decks
Product narratives
Case studies
Support product demos and early-stage client conversations
RFP / RFQ / SOW Support & Market Intelligence
Identify and support screening of RFP/RFQ/SOW opportunities
Provide inputs for:
Market research
Competitive positioning
Proposal content (especially product/service narratives)
Support BD and internal teams during bid preparation
Sales Enablement & Collaboration
Work closely with BD team to:
Align messaging and campaigns
Support deal pursuits
Enable BD with:
Campaign insights
Lead intelligence
Presentation materials

Required

Skills & Experience:

1+ years in GTM / Product Marketing / Demand Generation
Strong experience with: B2B lead generation and campaign execution
Linked In outreach and digital marketing
Exposure to: AI / SaaS / enterprise product marketing
IT services (staffing or consulting)
Basic understanding of RFP/RFQ/SOW processes
Strong communication and storytelling skills

Key Performance Indicators (KPIs):
Number of qualified leads generated (P4/P3) Pipeline contribution to BD (conversion support) Campaign performance (engagement, conversion rates) Product visibility and positioning effectiveness