Channel Marketing Specialist

The Channel Marketing Specialist supports the planning and execution of marketing initiatives designed to drive demand, engagement, and growth through channel partners. This role works cross-functionally with Channel, Sales, and Marketing teams to ensure partner programs, materials, and activities are executed effectively and in alignment with company brand and business objectives.

This position is hybrid
, with four days per week based in the Atlanta office
, and is well-suited for a candidate with a strong interest in technology and automation who is eager to learn and grow in a B2B marketing environment.

• Support the development and execution of channel marketing plans and partner-focused initiatives in collaboration with Regional Business Managers and channel partners.
• Assist in the implementation of go-to-market programs intended to support partner pipeline and revenue objectives.

• Coordinate the planning, ordering, allocation, and tracking of marketing resources and assets used in partner campaigns, events, and customer engagements.
• Liaise with internal stakeholders to support timely fulfillment and availability of marketing resources.

• Support the creation and management of co-branded marketing materials, including presentations, collateral, digital assets, and event materials.
• Ensure all partner-facing materials adhere to corporate brand guidelines and messaging standards.

• Coordinate Quarterly Business Reviews (QBRs) with channel partner marketing teams, including preparation of materials and follow-up actions.
• Assist with the collection and organization of partner marketing performance data and insights.
• Provide marketing support to Regional Business Managers in response to channel partner requests and initiatives.
• Serve as a point of coordination between channel partners and internal marketing teams to support efficient execution.

• 1–3 years of experience in marketing, channel marketing, partner marketing, or a related business function.
• Bachelor's degree in Marketing, Business or related fields
• Strong organizational and project coordination skills with demonstrated attention to detail.
• Ability to manage multiple priorities in a fast-paced, cross-functional environment.
• Strong written and verbal communication skills.
• Interest in technology-driven or B2B marketing environments preferred.