AC Product Marketing Manager

Responsibilities

• Develop and implement comprehensive marketing strategies and plans for Air Conditioner.
• Synthesize in-depth market research to understand consumer preferences and market trends.
• Collaborate with product planning, business planning, sales teams, and E-com team.
• Create compelling marketing materials.
• Plan and execute product launches for NPI for Air conditioners.
• Manage integrated marketing campaigns across multiple channels.
• Analyze marketing metrics and KPIs to evaluate campaign effectiveness.
• Partner with in-store teams to develop sales tools and promotional programs.
• Monitor market trends, competitor activities, and customer feedback.

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in product marketing, specifically in the Air Conditioners industry.
• Strong understanding of consumer behavior and trends within the Air Conditioners sector.
• Excellent communication and project management skills.
• Proficiency in data analysis, with the ability to draw actionable insights from marketing metrics and customer feedback.
• Experience working with cross‑functional teams and external partners.

• Marketing strategies
• Market research
• Product marketing
• Data analysis
• Marketing metrics
• KPI evaluation
• Integrated marketing campaigns
• Product launches
• Sales tools development
• Promotional programs

• Communication skills
• Project management
• Collaboration
• Consumer behavior understanding
• Analytical skills
• Teamwork
• Creativity
• Strategic thinking
• Problem‑solving
• Adaptability

• Bachelor’s degree in Marketing
• Bachelor’s degree in Business