Sales and Marketing Specialist

Sales and Marketing Specialist Summary

You will be responsible for the support of creative marketing, branding, digital marketing, social media, marketing communications. Some of the goals include brand recognition development and demand creation for Fine Line products and services in our target markets as well as supporting the sales and business development team.

• Support and participate in marketing programs and developing materials to support specific marketing objectives across different markets, channels, and segments in support of our overall business objectives.
• Marketing communications and creative marketing
• Responsible for compiling content and managing production of communications for end-user, channel, and partner outreach.
• Make sure marketing materials are available for sales and customers, including datasheets, white papers, guides, presentations, etc.
• Be proactive and quick learner on how to support the development of new sales tools and marketing materials.
• Proactively seek case studies and press release topics to help promote Fine Line products and services.
• Support the execution of new product introductions and other product or services related content, materials, and communications together with the sales team.
• Provide Support in fully utilize media and PR contacts and relationships across the industry.
• Work with Management to deploy strategies to interface with outside vendors when necessary to execute marketing projects.
• Set up, monitor, review, and report on marketing activities. Monitor performance and effectiveness of campaigns against business objectives.
• Manage and execute media scheduling, creation, proofing and distributions of marketing materials.
• Samples – manage and execute the design, creation, procurement and availability of product samples.
• Online, digital, and social media marketing
• Support online marketing strategy, including web presence (development and ongoing support of content and design), SEO to position Fine Line as the leader in select markets and applications, and fresh content development
• Coordinate across regional teams to ensure that all local requirements are defined and met and global online strategy and plans meet local requirements in the regions served by Fine Line.
• Work with management to define, create, manage and execute campaigns to increase brand
• Work with sales and customer service to help ensure data accuracy and integrity.
• Support to distribute leads and put together programs to follow-up on leads.
• Events
• Plan, organize and support events including trade shows, partner events, webinars, trainings, sales meetings, etc.
• Develop relationships with event organizers.
• Proactively manage all aspects of event planning and execution including invitations, advertising, promotion, and follow up (including timely lead collection, follow up and subsequent management in Salesforce).

• Assists VP Sales & Marketing with other sales support tasks as required

• This is a full-time position. Hours of work are Monday through Friday, 8:30 a.m. to 5:30 p.m., 40 hours per week. Occasional travel is required for this position. This position requires the employee to work on-site at the facility they are assigned to.

• Requires any combination of education and experience equivalent to a college degree and 1-3 years inside, business-to-business, sales support, business development or marketing experience.
• 2+ years’ experience in marketing-based role.
• Requires attention to detail with an eye for visual design and branding.
• Experience with digital and direct response marketing.
• Competence as a creative writer with an eye for great emails and landing pages.
• Strong problem-solving ability, including metrics-driven thinking.
• Proficient in Microsoft Office – Excel, Word, & PowerPoint.

• Previous experience in the pressure sensitive label, paper, flexible packaging or AutoID industry is helpful.
• Word Press
• Qualtrics

• Initiative
• Interpersonal Skills
• Job Knowledge
• Quality
• Teamwork
• Oral Communication
• Motivation

• Standing and walking;
  Sitting;
  Talking or hearing;
  Using hands to finger, handle, feel

• The noise level in the work environment is usually moderate.