Director Marketing

Profil

McDonald’s, the world’s largest restaurant chain, is an innovative and people-oriented company backed by a leading multinational brand. Currently, there are 189 McDonald’s restaurants in Switzerland, run by 46 independent entrepreneurs (franchisees).

Because our business is growing fast, we are looking for talented people to strengthen our main offices that provide support to all restaurants. To complement its Marketing department based in Crissier, McDonald’s Switzerland is looking to fill the role of:
Director Marketing (100%)

In this role, you will partner closely with the CMO to shape the strategic direction of the Menu, lead the development of the annual marketing calendar, and own the media portfolio. You will provide strategic thought leadership to drive commercial growth and influence stakeholders across Marketing and Menu. As a senior leader, you will demonstrate enterprise leadership, building strong credibility with Marketing, the Swiss Executive Team, and Franchisees, while connecting effectively with global Marketing, Supply Chain, and Operations teams.

• Determine the strategic Menu priorities for the CH business, that in turn ladder towards the market business goals and ambition. Overall ownership of Menu Development function supported by Menu Marketing Manager. Ensure strategy is well articulated and supported by key stakeholders - including our franchisees – as well as supporting enabler departments such as Ops and Supply Chain
• Deliver business value through demonstrable sales comp and long-term customer value by overseeing, developing and localizing a competitive strategy in the areas of Menu and Family
• Ownership of development and sell in of Annual Marketing Calendar working in partnership with Marketing Leadership Team (MLT)
• Owner of Annual Media plan and commercial agreements

• Collaborate with SET (Senior Executive Team) and cross-functional teams to ensure alignment and buy-in for strategic initiatives
• Communicate strategic vision and goals effectively to all relevant parties
• Become a trusted partner of Franchisees, particularly Marketing Committee members

• Oversee the creation of the Annual Marketing and Media calendars, Execution of key Calendar Initiatives and Leader of Menu Development including end to end process
• Monitor progress towards strategic goals and identify areas for improvement. Ensure progress is regularly reported and understood by business stakeholders, especially the franchisee community
• Identify and address potential risks and challenges to strategy implementation
• Strong creative eye when creating new brand platforms to support Menu and Brand campaigns

• Lead and mentor Menu and Media Team to achieve strategic objectives
• Build an outstanding team at McDonald’s. Champion development and the installation of values and behaviours that get the most out of our talent
• Foster a culture of innovation, creativity and collaboration

• Strong customer focus, instinct and passion
• Understanding of Menu/Product Development
  : prior background in retail/FMGC ideal
• Passion for Creativity
  : experience managing creative agencies and management of large scale 360 Marketing Campaigns
• Expertise in Media
  : proficient understanding of media strategies and prior management/engagement of a media agenda
• Demonstrated ability to drive business growth across a portfolio of initiatives
• Strong analytical and problem-solving skills
  :
  Ability to analyze data and identify key insights
• Experience creating Category Plans e.g defining growth strategies for areas of strategic importance
• Excellent communication and interpersonal skills
  :
  Ability to effectively communicate complex ideas and collaborate with diverse teams
• Strategic thinking and planning skills
  :
  Ability to develop and implement long-term strategic plans
• Leadership and team management skills
  :
  Ability to lead and motivate teams to achieve strategic objectives
• Passion for Team development
  :
  Track record for developing Talent, strong coaching skills
• Industry knowledge and experience
  :
  Strong background in all…