Senior Director, Media Measurement Operations

About NIQ and Media Measurement

NIQ’s Media Measurement unit delivers audience measurement solutions across TV, radio, digital, and cross‑media platforms for currency clientele, including broadcasters, advertisers, agencies, and regulators. A core component of our measurement approach is panel‑based methodologies, leveraging household and individual panels to ensure accurate, representative audience insights.

The Global Director will oversee media measurement operations across 12+ countries primarily in Europe and APAC, ensuring data quality, compliance, and efficiency while driving standardization, cost optimisation, and automation.

• Media Measurement KPIs – Deep understanding of and ability to define and manage business‑relevant KPIs and to set up a framework for continuous improvement.
• Client Engagement – Present, explain, and defend KPIs, methodologies, and results to external stakeholders.
• Panel‑Based Operations – Lead panel recruitment, retention, and engagement strategies, deploying panel‑facing technologies.
• Automation & Innovation – Leverage AI, automation, and machine learning to enhance panel operations and efficiency.
• Standardisation & Scalability – Drive global best practices, process centralisation, and cost optimisation across markets.

• Lead and develop a high‑performing, globally distributed operations team.
• Act as a strategic partner for senior leadership, currency clientele, and internal teams.
• Foster continuous improvement and innovation in panel operations and audience measurement methodologies.

• Oversee TV, radio, digital, and cross‑media measurement operations across all NIQ markets.
• Implement cost‑efficient, scalable structures leveraging centralised hubs.
• Drive automation, AI integration, and workflow optimisation to enhance data quality.

• Oversee panel recruitment, incentivation and other related panel methodologies, ensuring representative and high‑quality audience measurement data. Own and support a high standard global panel relationship management including effective tooling and best practices.
• Work tightly with technology and local teams for efficient deployment of panel‑facing technologies (e.g., metering tools, mobile applications) to optimise engagement and data collection.
• Work together with Data Science and client teams to ensure seamless integration of panel methodologies with big‑data and census‑based measurement techniques.

• Define and monitor quality KPIs and SLAs, ensuring consistent delivery to clients.
• Implement data validation processes to maintain currency‑grade audience measurement integrity.
• Serve as a trusted expert in audience measurement methodologies, defending and presenting results to clients and regulators.
• Train internal teams on interpreting and communicating KPIs effectively.

• Extensive global operations leadership experience, preferably in media measurement or audience research.
• Expertise in panel‑based methodologies – recruitment, retention, and engagement strategies.
• Ability to analyse, present, and defend KPIs and methodologies to external stakeholders.
• Experience in leveraging process automation, using technologies such as AI for operational efficiency.
• Strong leadership skills with experience managing international teams.
• Strategic mindset – balancing cost efficiency, scalability, and high‑quality deliverables.

• A high‑impact leadership role in an expanding global business with an opportunity to shape the future of media measurement and panel operations.
• A diverse, international, and innovative working environment.
• A mix of strategic vision, hands‑on leadership, and technological innovation.

If you are a results‑driven leader with expertise in effective and efficient operations organisation, panel operations, KPI management, quality assurance, and media measurement, we encourage you to apply.

NIQ may utilise artificial intelligence (AI) tools at various stages of the recruitment process, including…