Director Marketing UCC Europe

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Job Description

The Marketing Director Europe will oversee the marketing outlook and roadmap for Urology and Critical Care (UCC) in Europe. Reporting to the UCC Senior Business Unit Director Europe, the position is critical to the success of the BD UCC business within the BD Interventional Segment.

Your objective will be to implement the marketing strategy and capabilities for BD UCC across Europe. This will unlock the potential, growth, and profitability of the UCC portfolio, services, and solutions.

The role is instrumental in completing and embedding changes to the marketing operating model in the BU organization, ensuring effectiveness of collaboration and impact on business results.

You will directly lead a delocalised team of 7 associates and a total team of 10 regional marketing associates across the region.

• Builds and implements an ambitious and inspiring vision and strategy for the relevant portfolios and solutions offering within UCC Europe.
• Builds strong organization, processes, and develops critical capabilities to drive integrated solutions and achieve the marketing vision and strategy.
• Inspires change and transformation as we elevate the Business Unit to the next phase, capitalising on the significant opportunity by championing new technologies and approaches, for example digital and omnichannel.
• Working with the Omnichannel Europe team, ensuring that the UCC Europe Marketing strategies continue to evolve in a manner that drives a customer centric approach through Omnichannel marketing
• Provides leadership on all marketing-related aspects for the region. Ensures strong and effective operational links with the Country/Hub Business Leaders, the Country and Regional Marketing teams and the Worldwide Platform leaders of the Business Unit.
• Facilitates the translation of WW marketing strategies into the regional strategies, key tactical decisions and action plans
• Builds a robust organization, establishes processes, and cultivates crucial capabilities to drive coordinated solutions and achieve the marketing strategy.
• Serves as a leader and coach. Drives marketing excellence by upskilling across marketing proficiencies. Develops robust organization and resources.
• Create, develop, and maintain a strong link with Medical Affairs, Clinical Affairs, Scientific Affairs, Regulatory and other functional teams and translates value into marketing actions.
• Contributes to the Worldwide UCC Strategy and wider BD Strategy via constant communication with the Worldwide UCC Business and Worldwide Marketing Teams.
• Assure full contribution and support as a member of the UCC European Leadership Team. Contribute to the Worldwide UCC Strategy and ensure the representation of the voices of UCC Europe on a Worldwide level.

The successful candidate will have significant depth and breadth of marketing knowledge and…