Market Insights Manager; f​/m - Hybrid

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Date: Feb 27, 2026

Location: Aarburg, CH

"It’s all about the moment - when our customers put their focus on the final detail, rather than the coffee machine."

With a strong commitment to putting our customers first, we are willing to expand our marketing team with a new role. The Market Insights Manager plays a pivotal role in shaping strategic decisions through deep market intelligence and product marketing expertise. This position focuses on global analysis of coffee and out-of-home beverage trends, brand equity research in B2B environments, and evaluation of product and communication effectiveness.

• Conduct global market analysis on coffee and out-of-home beverage consumption trends
• Maintain continuous monitoring of industry developments, customer behaviors, and competitor moves
• Single point of contact for all market data sources and maintain a centralized repository to ensure systematic storage and accessibility
• Develop and establish a structured Voice of Customer program, systematically leveraging existing data to identify relevant customer needs, trends, and opportunities for improvement
• Design and execute brand equity research programs tailored to B2B environments
• Conduct market research initiatives on product innovation, concept testing, and communication effectiveness measurement, deriving actionable insights for the business
• Develop actionable insights and recommendations for product positioning, messaging, and go-to-market strategies
• Collaborating with global marketing, sales, and regional teams to ensure insights are embedded into campaigns and product launches
• Preparing reports, dashboards, and presentations
• Marster’s or bachelor's degree in marketing, business administration, or related field
• Minimum +5 years of experience in market research, insights, or strategic marketing roles in a global B2B environment
• Proven Expertise in global trend analysis and brand equity research
• Strong analytical and conceptual thinking combined with hands‑on execution skills
• Excellent organizational and project management abilities
• Familiarity with product innovation processes and communication effectiveness measurement.
• Fluent in English; additional languages are a plus
• Teamplayer with strong collaboration skills for cross‑functional teamwork

• Openness to your ideas, a collegial working atmosphere at all levels and a hands‑on mentality
• Innovation, R&D and manufacturing at headquarter
• Member of Swissmem / GAV
• 40 hour week
• Easy access from railway station and highway
• Free parking
• Free coffee drinks from espresso to latte macchiato

Danijel Zeravica, HR Manager, is looking forward to the first contact with you. Please apply using the "Apply" button below. Thank you very much!

Important information for all executive search companies, headhunters and HR consultants

The Franke Group does not accept unsolicited support from headhunters and personnel consultants for our career opportunities. Any CV/resume vitae submitted to Franke or its employees by external recruitment agencies without a valid written recruitment agreement related to the position in question shall be deemed the sole property of our company. In the event that a candidate presented by an agency is hired in our company and there is no prior agreement, no fee will be paid.