Strategic Account Manager E-Commerce

IDEAL Industries, Inc. has built a reputation for over a century by crafting iconic tools and practical technology required in aerospace, data communications, electrical, wire processing and construction. The global family of IDEAL brands includes IDEAL Electrical, Anderson Power, and Enatel.

A vibrant and dynamic company, IDEAL is best known for our wire connectors, the gold standard for making electrical connections around the world. Nearly every commercial jet is assembled using IDEAL wire strippers and, as part of the critical equipment on NASA missions, our tools even help NASA astronauts fly to the moon. Most important, our products benefit skilled tradespeople, who reach for IDEAL tools every day.

IDEAL is propelled by the concept of Building an IDEAL World. Our family‑run business is committed to building ideal relationships with customers, employees, and communities by crafting some of our industry’s most innovative and trusted tools.

The E‑Commerce Lead will drive digital sales growth, profitability, and market share across all Ideal Electrical product categories sold through the entire e‑commerce channel. They will manage both Sales & Channel strategy and will be responsible for creating and building out the Ecommerce strategy for IDEAL Electrical. This leader will also be responsible for setting the strategic direction for digital marketing, ad spend, SEO & AEO capabilities.

This strategic leader will serve as a key liaison between internal and external stakeholders to drive business growth.

• Provide strategic leadership and direction for all eCommerce accounts which includes pure play e‑tailers (Amazon) as well as the .coms for big box stores (), ensuring alignment with broader business goals and digital growth initiatives.
• Build out Digital Marketing strategy for execution in Ecommerce Channel
• Provide guidance on Product Innovation Strategy for Ecommerce Channel (packaging, pack size, etc.)
• Cultivate and strengthen relationships with key retail partners and internal stakeholders to foster collaboration, trust, and long‑term success.
• Own the Channel Marketing strategy build & execution which includes G2MS, tactical Marketing plans, and the enforcement of MAP (Minimum Advertised Pricing Policy)
• Partner cross‑functionally with marketing, product development, and operations teams to develop and execute integrated sales strategies, product roadmaps, and promotional campaigns.
• Continuously assess and refine market coverage strategies to adapt to shifting consumer behaviors, competitive pressures, and emerging digital trends.
• Deliver actionable insights and strategic updates to senior leadership on market dynamics, customer performance, and competitive intelligence.
• Optimize product listings with compelling copy, images, and SEO best practices.
• Manage digital shelf presence across all platforms.
• Monitor KPIs such as conversion rates, traffic, average order value, and customer acquisition cost to make informed decisions and provide guidance across conversion strategies.
• Leverage retargeting and personalization strategies to boost engagement with partners.
• Lead, mentor, and develop a high‑performing small eCommerce account management team, providing clear direction, daily operational oversight, and performance coaching to maximize efficiency and impact.
• Communicating inventory and volume forecasting needs with Demand Planning & Operations
• Contributes to a collaborative, team‑oriented workplace, which may include other duties as assigned.

• Bachelor’s degree in marketing, sales, business, or a related field. Masters preferred.
• Minimum of 10+ years of sales or account management, primarily through eCommerce.
• Extensive experience working with direct eCommerce accounts such as Amazon, The Home Depot, Lowes.
• Expertise in digital marketing, paid search, SEO, AEO, and Google Analytics
• Proficiency in data analysis and reporting tools, such as Excel and BI
• Proficiency in utilizing PIM systems and related technologies, such as master data management (MDM), data integration, and data transformation
• Strong verbal, written and presentation skills.
• Proficient in the use of MS Office…