Strategic Growth Manager

Employment Type:

Full time

Purpose

The Strategic Growth Professional is responsible for strategic growth, access & physician relationships focused on increasing utilization, retaining & growing volume for selected service lines / programs in alignment with Trinity Health (TH) & Regional Health Ministry (RHM) strategic plans.

Note:

“patients” refers to patients, clients, residents, participants, customers, members

Essential Functions

Our Trinity Health Culture: Knows, understands, incorporates & demonstrates our Trinity Health Mission, Values, Vision, Actions & Promise in behaviors, practices & decisions.

Work Focus: Conduct strategic outreach to targeted providers with the goal of increasing utilization of Trinity Health services. Research, collect, analyze & synthesize information / data to support growth initiatives, projects, strategies & leadership decision making. Identify opportunities & collaborate with operations, Medical Group & other key stakeholders to address barriers to access & growth. Build & deploy alignment strategies. Serve as the voice of the customer (VOC) for internal stakeholders, build relationships & foster collaborative work environments.

• Healthcare Market Intelligence: Understand market dynamics (e.g., demographics, payer strategies & referral patterns) related to Trinity Health entities & market competitors. Interpret & use data to identify growth opportunities & barriers at the system, RHM, service line & programmatic levels.

• Physician / Provider Relationship Management: Deploy consultative engagement strategies & build trust-based, solutions-oriented relationships with employed & independent physicians, relevant providers & office staff. Understand the drivers of physician behavior (e.g., referral management & site of care selection) & how to influence & position Trinity Health / associated facilities to enhance alignment & facilitate growth through removing barriers & developing strategies to optimize opportunities.
  
  Navigate complex relationships & care delivery systems. Act as an advocate & voice of the physician as customer.

• Business Development Acumen: Identify & pursue service line, programmatic, ambulatory & geographic growth opportunities. In collaboration with finance, operations & other key stakeholders, assess feasibility & develop business cases to support decision-making.

• Customer Service Orientation: Embrace both physicians & relevant internal stakeholders as customers. Commit to deliver timely, responsive & high-quality service. Operate as problem solver & reliably follow through on commitments & communication.

Process Focus: As part of the Strategy, Growth & Development Team, assess opportunities for business growth. Utilize multiple system applications to perform analysis, create reports & develop materials. Incorporate knowledge of Trinity Health policies, practices & processes to ensure quality, confidentiality & safety are prioritized.

• Data-Driven Decision Making: Utilize external & internal data sources to support growth strategies & targeted outreach. Consume, analyze & communicate data insights from data sources (e.g., Together Care, financial reports & claims data). Translate data into strategies & tactics. Evaluate performance of initiatives using Key Performance Indicators (KPIs) including, but not limited to, volume growth, referral capture & market share.

• Cross-Functional Collaboration: Work across relevant departments (e.g., operations, marketing, finance & the medical group) to align strategy & execution. Work within defined organization structures to prioritize & advance strategic growth & access initiatives. Navigate internal policies while maintaining momentum.

• Communication & Influence: Convey strategy to executive, clinical & operational stakeholders. Tailor messaging for diverse audiences & influence without formal authority.

• Change Management & Deployment: Lead / support change management efforts to support strategic growth & access initiatives. Understand provider & staff adoption challenges & collaborate with relevant stakeholders to develop strategies to proactively & creatively overcome those challenges. Implement,…