Creative Services Lead

Overview

Job Title: Creative Services Lead

Company Introduction: G&C Food Distributors is a leading re-distributor of refrigerated, frozen, and dry food. We store and deliver more than 4,000 food items to meet the needs of our customers across 28 states and 35 countries internationally.

This position plays a central role in supporting the G&C Foods brand, strengthening internal communications, and supporting critical business functions with high-impact creative. The Creative Services & Visual Communications Lead ensures that every visual touchpoint reinforces the company’s values, professionalism, and industry presence.

Location: Syracuse, NY (on-site, hybrid)

Job Summary:

The Creative Services & Visual Communications Lead is a strategic and hands-on creative professional who thrives at the intersection of design, brand identity, project management, and cross-functional collaboration. This role supports the development of high-impact visual communications that support internal engagement, supplier/vendor relations, and customer-facing marketing initiatives in a fast-paced B2B environment. As a core member of the Marketing & Communications team, the candidate will combine design sensibility, digital acumen, and operational excellence to ensure visual consistency and brand integrity across all company touchpoints.

This role collaborates on creative execution, manages design workflows, and contributes to the evolution of the G&C Foods brand. It requires strong interpersonal and communication skills, proven ability to build relationships, and experience working with diverse stakeholders.

Duties and Responsibilities:

• Creative Development & Execution:
  Support/lead the design, layout, and production of marketing and communication materials across print and digital formats, including:
  Point of Sale One-Sheets, Product Catalogs, Flyers, Brochures, Posters, Palm Cards, Infographics;
  Email Campaigns, Website Maintenance, Digital Banner Advertisements, and Social Media Content;
  Event and Tradeshow Collateral, Presentations, and Internal Communications Assets;
  Ensure brand consistency across all visual deliverables, maintaining clarity, professionalism, and alignment with G&C Foods brand standards;
  Maintain (and in some instances develop) branded templates, iconography, and visual systems to support internal teams;
  Provide creative feedback and collaborate with fellow designers, contractors, and external agencies as needed;
  Translate complex information into compelling visual narratives for stakeholders across the organization.

• Digital Content & Web Management:
  Support creation and maintenance of web pages using CMS platforms (Word Press, Power Pages, SharePoint);
  Partner with Digital Designer to optimize visual consistency across web, email, and social channels;
  Conduct QA reviews to ensure accuracy, usability, accessibility, and adherence to brand guidelines across all digital assets;
  Assist in developing digital content standards and helping evolve the company’s online presence.

• Cross-Functional Collaboration:
  
  Serve as a strategic creative partner to Merchandising, Sales, Purchasing, HR, Transportation, Operations, and other departments;
  Support proposals, presentations, executive communications, and internal initiatives with high-quality visual materials;
  Collaborate with the Director to ensure messaging alignment and strong visual storytelling;
  Participate in campaign planning and contribute creative insights that elevate brand presence and external engagement.

• Project Coordination & Asset Management:
  Manage timelines, priorities, and workflows for multiple concurrent design projects;
  Oversee creative intake, including management of the internal service log for creative project requests;
  Maintain organized digital asset libraries, design files, photo archives, and brand resources;
  Provide status updates, milestones, and progress reports to stakeholders and department leadership;
  Contribute to process improvements for creative operations, ensuring efficient and scalable design workflows.

Required Skills &

Qualifications:

• Adobe Creative Suite:
  Photoshop,…