Admissions Counselor

Admissions Counselor

The iSchool Admissions Counselor serves as a frontline recruitment, admissions, and engagement professional supporting both undergraduate and graduate programs at the Syracuse University School of Information Studies (iSchool). This role is responsible for managing prospective student pipelines from inquiry through matriculation, delivering consistent and high-quality engagement across the full enrollment funnel.

The Admissions Counselor manages and maintains the iSchool's prospective student data within the university's CRM system (Slate), ensuring accurate tracking of student interactions, application status, and communication history. The counselor will leverage CRM data to identify pipeline trends, prioritize outreach, and generate reports that inform recruitment strategy in collaboration with central enrollment services and the iSchool admissions team. A key component of this role is designing and executing specialized programming to showcase the iSchool's academic offerings at both the undergraduate and graduate levels.

Bachelors Degree required, Masters preferred, in business, information systems, higher education, marketing, communications or related field. A valid driving license is required. The ability to obtain a passport is required.

One to three years of sales/marketing experience or university-level recruitment is strongly preferred. Excellent organization, planning and project management experience. Strong verbal and written communication skills; capable of establishing and maintaining strong rapport through distance communication tools. Excellent customer service skills and event management experience is favorable. Strong computer skills to including Word and Excel are required. Database, web analytics and CRM experience is favorable.

Ability to maintain, analyze, and report enrollment data to inform recruitment strategy and support data-driven decision-making.

Recruitment & Outreach:
Execute recruitment travel and virtual outreach for undergraduate and graduate audiences in coordination with central offices of undergraduate and graduate admissions. Participate in on-campus and off-campus events, including open houses, information sessions, high school visits, transfer fairs, corporate/industry visits, etc. Deliver presentations to prospective students and families; represent the iSchool at school-wide divisional recruitment activities. Design and facilitate specialized programming to highlight the iSchool and its academic offerings at both the undergraduate and graduate level.

Admissions Support & Application Review:
Review undergraduate and graduate applications where applicable (e.g., first-year candidates, external transfer applicants, dual, and certificate programs). Support current Syracuse University undergraduates in exploring and pursuing graduate study at the iSchool upon completion of their undergraduate degree, including advising on pathways, program fit, and the application process. Make admissions and scholarship recommendations in consultation with the iSchool admissions team (graduate) and the Office of Undergraduate Admissions, ensuring alignment with program standards and institutional goals.

Ensure timely and accurate processing of admissions decisions and documentation.

Prospective Student Engagement:
Serve as a primary point of contact for undergraduate and graduate prospects via email, phone, chat sessions, virtual and in-person appointments. Provide high-quality customer service, ensuring timely responses and proactive follow-up. Guide students across the funnel: inquiry application, admitted yield, matriculated. Conduct targeted outreach to Syracuse University Summer College students, introducing them to iSchool undergraduate and graduate programs and fostering early interest in the iSchool community.

Proactively engage current SU undergraduates across all schools and colleges who may be considering graduate study, building relationships that position the iSchool as a top choice for their continued academic and professional development.

Event Planning & Yield

Activities:

Assist with the execution of yield events across undergraduate and graduate cycles (e.g., Admitted Student Days, webinars, program info sessions). Coordinate with faculty, student services, advising, and student ambassadors to support recruitment and yield efforts. Plan and travel to visit high schools and attend undergraduate college fairs; develop and execute specialized iSchool recruitment programming in key metropolitan markets to build regional pipelines and expand brand awareness at the undergraduate level.

Attend graduate school fairs and other graduate-level recruitment events, both domestically and potentially internationally, to generate awareness of iSchool master's programs and build a diverse pipeline of qualified graduate applicants.