Mass - General Manager - Fitness Facility; Upstate NY

General Manager

Reports to:

Regional Manager & VP, Operations

Pay Range: $60,000 - $80,000/annually

Location:

Buffalo, Rochester, Syracuse, & Troy, NY

The General Manager is responsible for overseeing the performance, growth, and operational excellence of their facility(s). This role ensures consistency in execution, drives revenue and membership growth, strengthens community engagement, and supports the successful rollout of corporate initiatives. The General Manager serves as the key link between the corporate team and location staff, fostering alignment, accountability, and high performance.

• Oversee day‑to‑day operations across facility(s) to ensure consistent, high‑quality member and guest experience.
• Support and mentor staff in areas of sales, cleaning, compliance, and performance.
• Conduct regular audits and performance reviews to identify opportunities for improvement and ensure brand standards are upheld.
• Ensure compliance with all safety, training, and operational policies and procedures.

• Develop and execute strategies to achieve revenue, membership, and profitability goals for assigned facility(s).
• Partner with Regional Managers and the corporate team to track KPIs including membership sales, retention, programming revenue, and local marketing performance.
• Identify new business opportunities, partnerships, and events that drive local engagement and growth.
• Manage review budgets, analyze trends, and recommend data‑driven adjustments to improve financial performance.

• Assist in the implementation of new programs, systems, or services initiated by corporate leadership (e.g., new membership structures, training programs, digital tools, or brand campaigns).
• Serve as a communication bridge between senior management (marketing, services, HR, finance) and local teams to ensure clear understanding and execution of initiatives.
• Gather feedback from local teams and report on outcomes, challenges, and opportunities for improvement.

• Recruit, develop, and retain high‑performing staff.
• Provide coaching, training, and leadership development opportunities with staff.
• Foster a culture of collaboration, accountability, and excellence that aligns with the organization’s mission and values.

• 5+ years of management experience, ideally in fitness, recreation, hospitality, or membership‑based industries.
• Strong leadership and communication skills with the ability to inspire and influence cross‑functional teams.
• Proven ability to manage budgets, analyze KPIs, and implement growth strategies.
• Experience overseeing operational systems and launching new corporate initiatives.
• Passion for community, fitness, and experiential business operations.

• Membership and revenue growth
• Customer and member retention
• Compliance with operational and brand standards
• Development and retention of high‑performing employees