Creative Director - Syracuse

Overview

About Impel:
We re harnessing the power of AI to transform automotive retailing, one of the largest segments of the global economy, and we ve become one of the largest vertical AI companies in the world. Our industry-leading Automotive AI Operating System helps retailers and OEMs unify the entire customer journey--fueling faster decisions, deeper connections, and measurable impact at every step along the way.

To date, we ve delivered 34 billion shopper interactions, influencing more than $8 billion in Sales and Service revenue across 51 countries. To learn more about Impel, visit impel.ai.

Our Values:
Relationships - At the heart of everything we do are the connections we build with customers, colleagues, and communities--rooted in trust, and strengthened through collaboration.
Results - We believe every innovation should be purposeful, every challenge met with strategy, and every outcome drives lasting measurable success.
Inventiveness - We don t just adapt to change; we embrace an entrepreneurial spirit that inspires us to take bold action--pushing boundaries and constantly reimagining what s possible at every turn.
Grit - We have a relentless drive to push forward, overcome obstacles, and seek out new ideas with ambition, energy, and passion--no matter what roadblocks we may encounter.

Note:

Extensive B2B Tech experience is required
, and experience scaling hyper-growth tech/SaaS/AI businesses is highly preferred. "Candidates without extensive B2B tech experience will not be considered." We re transforming the automotive industry in a hyper-growth environment with strategic but execution-focused roles. You ll be in the trenches, developing and delivering assets while shaping brand and design strategy. You ll own and scale creative functions, drive A/B testing, brand governance, performance analytics, and data-driven decision-making, and lead the creation and management of omnichannel content and campaigns.

You ll shape strategy, build an organization, analyze and report, and evolve the brand and creative across channels in a lean setup. If this sounds like you, read on.

• Partner with marketing leadership to execute against the overall marketing and brand strategy for the company
• Lead the scaling of brand design and creative systems and processes, including leveraging AI and automation
• Create, develop, and evolve the Impel brand strategy, with emphasis on visual identity, tone, brand voice, and execution across all brand channels
• Create and measure branding and creative for demand generation and growth initiatives, including video production, email marketing, digital advertising, retargeting, SEO/SEM, and content marketing
• Drive go-to-market strategy and execution of product launches and initiatives
• Develop and measure branding and creative for customer retention and expansion efforts with Performance Management, including communications, collateral, reporting, content, and incentive programs
• Provide creative direction and executional support for reputation and thought leadership initiatives (press releases, white papers, industry presentations, event campaigns, etc.)
• Develop presentation and informational/educational assets for internal and external audiences
• Develop branding and assets for Impel presence at industry trade shows and events
• Ensure effective brand governance and compliance across the organization and with external partners
• Effectively manage contractors, agencies, and vendors as needed

• BA/BS required, ideally in design, marketing, communications or relevant discipline
• B2B experience is required
• Tech/SaaS experience is required
• Experience scaling/building out high-growth companies is highly preferred
• Minimum 10 years’ progressive growth in design and creative roles
• Minimum 7 years’ experience with digital/omnichannel marketing
• Exceptional ability to work in a fast-paced, changing environment while solving problems creatively and quickly
• Exceptional ability to remain calm under pressure, receive feedback constructively, and apply strategic and business acumen to creative efforts
• Excellent leadership, project management, and time management skills
• Excellent organizational, interpersonal, and written communication skills
• A strong understanding of brand development and omnichannel marketing concepts
• An intimate understanding of design, copy and UX/UI best practices and guidelines
• Experience with software including marketing automation, Adobe Creative Suite, CRMs, Photoshop, HTML, InDesign, Premier