Marketing Communications Specialist

Eaton’s GEIS division is currently seeking a Marketing Communications Specialist. This is a hybrid position for candidates currently in Syracuse, NY, Moon Township, PA, Highland, IL, or Houston, TX. Relocation is not provided for this role.

The expected annual salary range for this role is $59000 - $86000 a year. Please note the salary information shown is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, as well as market and business considerations.

The Marketing Communication Specialist is responsible for developing clear marketing content and visual assets to support product launches, campaigns, and sales initiatives, while ensuring alignment with brand guidelines and technical accuracy for Eaton’s Crouse‑Hinds & B‑Line series electrical distribution portfolio in North America. The role includes managing marketing literature, supporting digital marketing efforts, collaborating cross‑functionally with product and commercial teams, drafting technical documentation, and maintaining brand and compliance standards.

Additional duties involve supporting video production, internal communications, and continuous improvement of marketing processes.

• Develop clear, compelling marketing content to support product launches, campaigns, and sales initiatives across the GEIS portfolio.
• Produce a variety of written materials, including brochures, data sheets, technical articles, case studies, and web content.
• Translate complex technical information into accessible, audience appropriate messaging for industrial and commercial customers.
• Create internal and external communication assets aligned with brand guidelines and messaging strategy.

• Design marketing collateral such as infographics, product literature, presentations, display graphics, and sales tools.
• Develop visual assets for digital platforms, including social media graphics, email banners, and website imagery.
• Support tradeshow and event materials through layout design, signage, and booth collateral.

• Maintain and update marketing literature to ensure accuracy, consistency, and compliance with Eaton branding and GEIS product standards.
• Develop and manage content libraries, including images, videos, datasheets, and product documentation.
• Collaborate with product managers, engineering, and sales teams to keep all marketing assets current and technically correct.

• Assist with digital campaigns by creating content for email marketing, website pages, and paid/organic social media.
• Optimize marketing materials for digital channels, ensuring readability, engagement, and SEO alignment.
• Support analytics tracking to evaluate content engagement and campaign performance.

• Work closely with product line leaders, commercial teams, and engineering groups to gather product information and ensure marketing alignment.
• Coordinate with the central communications team to maintain consistency in tone, message, and brand presence.
• Support project planning, timelines, and delivery of integrated marketing initiatives.

• Technical Writing & Documentation
  • Draft and refine technical content such as installation guides, application notes, and product overviews when required.
  • Ensure accuracy, clarity, and compliance with industry terminology and Eaton standards.
• Brand & Compliance Stewardship
  • Ensure all content and designs follow Eaton brand guidelines and electrical industry compliance standards.
  • Maintain adherence to GEIS messaging frameworks and positioning strategies.
• Additional Duties
  • Support video production through scriptwriting, storyboards, or editing coordination.
  • Assist with internal communications related to product updates, achievements, and employee initiatives.
  • Participate in continuous improvement of marketing processes and tools.

Basic (Required)

Qualifications:

• Bachelor’s degree from an accredited institution
• Minimum one (1) year experience, including internship experience, with Adobe…