Marketing Lead

Yearly salary 85,000.00 USD -  USD

The future of energy is digitized, decarbonized and localized. At Smartest Energy, we need revolutionary thinkers to help our customers make the most of this new landscape, thinking differently to find smart solutions to complex problems.

Formed in 2001, we’re an agile business driven by entrepreneurial thinking. As a subsidiary of the Marubeni Corporation, we also have strong investment and infrastructure behind us. As well as our three offices in the US, we have three offices in the UK and another in Australia.

Further expansion is planned for 2026 and beyond which means global career opportunities for you, with plenty of potential to explore new markets.

When you join our Team, you will have the opportunity to contribute and make an impact every single day.

The Smartest Energy US Marketing Lead is responsible for shaping, delivering and evolving the marketing strategy and campaigns for the US business, ensuring alignment with both local sales objectives and the broader global brand development. This role exists to drive brand reputation, market differentiation and business growth through the creation and execution of effective marketing initiatives, content and campaigns tailored to the US energy market.

The Marketing Lead oversees the development and delivery of the Annual Marketing Plan, maximising the use of digital marketing channels and managing regular content outputs, and ensures that marketing activities are executed in accordance with company objectives and brand guidelines.

By collaborating closely with sales and trading teams, subject matter experts and global marketing colleagues, the Marketing Lead ensures that all marketing outputs support business priorities, engage key customer groups, and contribute to the achievement of departmental KPIs.

Additionally, the role is pivotal in managing third-party relationships and reporting on content and campaign metrics. The Marketing Lead plays a key role maintaining a consistent, innovative and impactful brand presence in across the US markets.

• Develop and execute the Annual Marketing Plan and budget for the US business, ensuring that the Retail sales, Trading, and Origination teams goals and targets are supported.
• Engage regularly with customer-facing teams and subject matter experts (SMEs) to recommend new marketing ideas and initiatives and support with ad-hoc marketing requests.
• Lead on delivering the annual customer net promotor score (NPS) survey with a focus on broker channel feedback, plus industry and competitor insights gathering and dissemination.
• Lead on go-to-market campaigns for new products and new market entry, in alignment with the business strategy.
• Develop and manage a pipeline of marketing content and thought leadership opportunities across digital, media, events, podcasts and webinars, collaborating with internal subject matter experts to deliver assets that help build brand awareness, engagement and lead generation.
• Develop and maintain SharePoint content libraries, creating corporate overview packs, pitch decks and product literature to support C-Suite, Sales, HR, Trading and Origination.
• Manage PR and media opportunities, working with agency partners, customers and stakeholders to establish talk-tracks across key industry topics for spokespeople or subject matter experts (SMEs).
• Deliver press releases and opinion pieces to maximise press coverage, speaking engagements, case studies, interviews and other content opportunities.
• Manage communications for M&A, as needed, from planning, messaging, content creation and stakeholder management, through to delivering post-merger integration plans.
• Deliver the weekly e-newsletter,…