Enrollment Communications & Content Coordinator

Enrollment Communications & Content Coordinator

Type:
Full Time - 12 Months Professional Administrator

Position ID: 205168

Are you a strong writer who enjoys turning information into clear, engaging communications that help students take the next step?

Onondaga Community College is seeking an Enrollment Communications & Content Coordinator to create meaningful, student-centered communications that support prospective students and applicants throughout the enrollment process. From email campaigns and text messages to website content and recruitment materials, this position plays an important role in connecting students with the information they need to apply, enroll, and succeed, while helping to advance the College's overall mission.

If you have a talent for writing, an eye for detail, and an interest in helping students navigate college, we invite you to apply.

Located in Syracuse, NY, Onondaga Community College is a vibrant, inclusive community dedicated to helping students achieve their goals and making a difference in the region we call home.

At OCC, you'll find a welcoming campus, a strong sense of community, and opportunities to make a meaningful impact on the lives of our students and the success of our College. We value collaboration, individuality, and the unique contributions each person brings to our campus.

Join a team that is committed to student success, professional growth, and serving the educational and economic needs of our community. With more than 40,000 alumni and a proud history of service, Onondaga Community College is a place where your work matters.

BROAD FUNCTION

The Enrollment Communications & Content Coordinator develops engaging, clear, and student-centered communications that help prospective students and applicants navigate their journey to enrollment at Onondaga Community College.

This position combines writing, content development, communication planning, and project coordination to support recruitment, application completion, financial aid engagement, and matriculation. The Coordinator creates and manages communications across email, SMS, web, print, and other channels, ensuring students receive timely, accessible, and helpful information throughout the enrollment process.

As a member of the Marketing & Communications team, this position works collaboratively with Admissions, Financial Aid, Enrollment Management, and other campus partners to develop and deliver clear, consistent, and engaging College messaging that supports student enrollment and success while advancing the College's overall mission.

MAJOR RESPONSIBILITIES

• Develop engaging, student-facing content for email, text messages, web pages, letters, print materials, and other communication channels.
• Translate complex enrollment, admissions, and financial aid information into clear, accessible, and student-friendly messaging.
• Create and maintain enrollment-related content on the College website and CRM platforms.
• Ensure communications align with institutional branding, accessibility standards, plain language principles, and inclusive communication practices.

Enrollment Communications & Campaign Coordination

• Develop, coordinate, and execute enrollment communication campaigns for prospective students, applicants, and admitted students.
• Coordinate communication calendars and timelines aligned with recruitment cycles, Final date to receive applicationss, financial aid processes, and enrollment milestones.
• Support recruitment and onboarding initiatives through promotional and informational communications for open houses, admitted student events, orientation, and other enrollment activities.
• Use CRM and communication tools to support audience segmentation, targeted messaging, and personalized communications.
• Monitor communication and campaign performance, including open rates, click-through rates, and application and enrollment progress, and assist with reporting and improvements.
• Collaborate with Admissions, Financial Aid, and Enrollment Management staff to identify communication needs and develop content that supports application completion, enrollment, and student success.
• Serve as a communications liaison between Enrollment Management departments and the College's Marketing and Communications team.
• Coordinate and facilitate the Student Success Communications Committee to promote consistent, student-centered messaging across campus.
• Serve as the campus-wide systems administrator for the OCC texting…