Field Marketing & Sales Manager

Salary Range: $65,000.00 To $70,000.00 Annually

The United Group of Companies, Inc. – celebrating over 50 Years in business - is a full-service, vertically integrated leader in real estate development and management with over 50 years of industry expertise. Our mission is to develop, build, and acquire vibrant communities where our residents, investors, partners, and commercial clients feel welcome, connected, and fulfilled. Our commitment to innovation sets us apart and is evident in our award-winning lifestyle programs.

We firmly believe that where you live, and work, should be an experience that enriches and improves your life. United Group provides a place to call home and a space where businesses thrive in all the communities we join.

We are honored to have been voted by our employees as one of the Albany Time Union’s Top Workplaces for ten
consecutive years and nationally recognized as a Top Workplaces USA employer for six years running – most recently earning the 2025 Top Real Estate Workplace distinction. We are also thrilled that our management company, United Plus Property Management (UPPM), has earned the Accredited Management Organization (AMO®) of the Year Award for 2024! To learn more about us, please visit our website:

We have an immediate need for full – time Field Marketing & Sales Manager
to join our team at our Corporate office. T
his role will oversee our portfolio in Syracuse, NY

• Responsible for all local grassroots outreach efforts and developingrelationshipsand co-marketing opportunitieswitha variety oflocalorganizations
• Plans marketing events, such astablingor exhibiting,to increase awareness of the properties and generate new resident leads
• Partners with property managers and the corporate marketing team in creating calendars, fliers, posters, newsletters,print and social mediaads, and other materials for the purpose of promoting upcoming eventsand building overall brand awareness
• Monitors overall traffic goals for individual events and overall property performance and evaluates quality of traffic
• Monitors leasing velocity and performance, creating strategic sales initiatives to hit leasing and occupancy goals
• Manages Marketing and Leasing calls to ensure deliverables from on-site team
• Evaluate vendor performance and update vendor-managed campaigns to increase performance, obtain competitive vendor quotes, and manage marketing vendor relationships
• Manage marketing budgets for each community and work with the Property Manager and Property Accountant accordingly
• Manage and update digital marketing platforms, including but not limited to: ILS sites, Google Business pages, social media, Chamber of Commerce platforms, local business pages
• Assists in managing social media accounts for the properties and responsible for meeting social growth goals
• Works in conjunction with the marketing services team to design and develop advertising and marketing collateral for print and electronic media outlets in accordance with plan and budget
• Responsible for reporting on marketing and leasing performance metrics
• Attend sand/or speaks at events to raise local awarenessandgeneratea prospect pipeline forthe leasing team
• Maintains and executes on an ongoing 90-day marketingplanfor properties that includes community outreach initiatives, digital, print, and other marketing activities
• Reports on results of marketing activities and adjuststacticsas needed to drive marketing and leasing results internally and for clients.
• Monitors marketing collateral and supplies; orderssuppliesfromthe corporate marketingteamas needed; stocks supplies upon receipt
• Assists with overall leasing of vacant units

• Job Type: Field Marketing & Sales Manager – Exempt, $65,000 -…