Sr. Brand Marketing Manager

Blueland is reimagining everyday cleaning essentials with safe, products that are free from single-use plastic and eliminate the need to choose between what's safe for your family, good for the planet, and proven to work. With 45 patents granted & 39 patents pending worldwide, Blueland's innovative products have diverted over 1 billion single-use plastic bottles from landfills and oceans and 7.5 million pounds of CO2 from the atmosphere since 2019.

While traditional cleaners are packaged in plastic and may contain up to 95% water, all Blueland products utilize tablet or powder formats, designed to be used directly or mixed with household tap water, and come in compostable or recyclable packaging. From the kitchen sink to the laundry room, we create products families can trust and afford to use over and over (and over) again.

Available on  and nationwide at Target, Costco, Whole Foods and select local retailers.

In a world where half of the planet’s carbon emissions come from just 36 companies, we believe that business should be a force for good and that mission and profit are not mutually exclusive—in fact, we're proof of it. We're committed to holding ourselves to the highest parental and environmental standards—which includes ongoing and unbiased certifications from trusted third-party organizations like Cradle to Cradle, EPA Safer Choice, USDA Bio Preferred, Leaping Bunny, and EWG Verified.

We're also a Certified Climate Neutral business and certified B Corp "Best for the World".

Blueland was featured on the Season 11 premiere of Shark Tank and successfully secured an investment. We're also well-funded by top tier venture capital firms as well as notable investors including Gwyneth Paltrow, Justin Timberlake and founders of Sweetgreen, Thrive Market, Honest Company, Rent the Runway, and Bonobos. Our products have been featured across top tier outlets including the New York Times, Fast Company, Tech Crunch, VOGUE, Wall Street Journal, Inc.,

and more.

Blueland is looking for a Brand Marketing Manager to help shape and bring to life some of our most important brand initiatives, from major campaigns and product launches to partnerships, creators, PR moments, and activations.

This is a highly cross-functional role for someone who combines strong strategic thinking and brand intuition with exceptional execution. You'll take ambiguous opportunities, turn them into clear strategies and plans, and drive them forward from idea through execution.

You'll work closely with our Senior Director of Brand Commercial Strategy and partner across Creative, Growth, Social, PR, Product, and other teams to build a brand that reaches and resonates with more people.

Strong brand marketing experience is relevant, but it’s not the only path to success in this role. We're equally excited by candidates from adjacent strategic backgrounds who bring strong brand and consumer intuition, structured thinking, and a demonstrated ability to take ownership and make things happen.

• Brand Strategy & Storytelling
  • Help shape the brand strategy by identifying campaign narratives, content opportunities, and cross-channel storytelling moments that maximize the impact of product launches, partnerships, seasonal campaigns and our sustainability mission.
  • Partner with Creative to build impactful visual storytelling across campaigns and initiatives.
  • Coordinate with owned channels (social, CRM) to keep campaign messaging aligned as content moves from launch through always-on.
  • Serve as day-to-day point of contact with agency and PR partners, tracking scope, timelines, and deliverables.
• Campaign & Partnership Ownership
  • Own key brand initiatives from strategy through execution, including hero creator campaigns,…