Business Development Specialist

We are looking for a Business Development Specialist to join our team at Bluefors in Syracuse, NY. In this role, you will help drive growth by identifying new business opportunities, expanding into emerging and underserved markets, and supporting marketing initiatives that generate qualified leads.

Your tasks will include developing and maintaining a pipeline of new business opportunities within emerging and underserved markets for our existing products, identifying unmet market needs and collaborating with technical teams to recommend new products and go‑to‑market strategies, analyzing marketing and sales data, recommending pricing strategies and margin targets, and educating customers and internal stakeholders on product features, benefits, and competitive advantages.

In addition, you will research and build partnerships with prospective customers, assist in coordinating marketing campaigns across print, digital, and social media, support trade show planning and execution, optimize our CRM system, maintain accurate sales forecasts, and perform additional duties as assigned.

We are looking for a candidate with a degree or certificate in business management, marketing, or a related field such as manufacturing, quality, technology, or process engineering, along with at least five years of business development experience in a growing manufacturing company. You should have excellent written and verbal communication skills and the ability to influence and collaborate effectively with both internal and external stakeholders.

The ideal candidate will demonstrate strong critical thinking, negotiation, analytical, and problem‑solving abilities, along with sound business acumen and relationship‑building skills. You should be proficient in Microsoft Office, CRM systems, and database software, and experience working with ERP systems is strongly preferred. A flexible, creative mindset and a proactive, “can‑do” attitude are essential for success in this role.

We also appreciate candidates who have experience launching products into new markets, developing pricing and market penetration strategies, coordinating integrated marketing campaigns, familiarity with trade shows, lead generation, and a data‑driven approach. Comfortable working in a fast‑paced environment and aligning with our values of teamwork, continuous learning, and organizational effectiveness will help you thrive.

We offer you an interesting, challenging, and responsible position, along with the support of a highly skilled and growing organization. This is an excellent opportunity for your professional growth in a dynamic, enthusiastic, and collaborative team where we work together and support each other.

We offer a generous benefits package including health, dental, vision, 401(k), long‑ and short‑term disability, life insurance, training, tuition reimbursement, vacation, and Paid Time Off (PTO).

Location: Syracuse, NY

Annual salary range: $80,000 – $115,000 annually (DOE plus bonus)

• Develop and maintain a pipeline of new business opportunities in emerging and underserved markets
• Identify unmet market needs and collaborate with technical teams to recommend new products
• Develop and present go‑to‑market strategies for new products
• Recommend pricing and margin strategies to support customer acquisition and market penetration
• Educate internal and external customers on product features, benefits, and competitive advantages
• Research and develop partnerships with new customers
• Analyze marketing and sales data and provide recommendations
• Assist in coordinating print, digital, and social media marketing campaigns
• Support trade show planning, content development, and staff coordination
• Optimize CRM usage and follow established company practices
• Build and report accurate sales forecasts within established timelines
• Perform additional duties as assigned

• Degree or certificate in business management, marketing, or a related field preferred
• Minimum of five years of business development experience in a growing manufacturing company
• Strong written and verbal communication skills with the ability to influence and collaborate effectively
• Advance…