Local Store Marketing Manager

JRECK Subs has been serving fresh, made-to-order submarine sandwiches since 1967, when our first location opened out of a converted school bus in Upstate New York. Today, Fresh Start Franchising, LLC operates a growing system of 24 locations across Upstate and Central New York, with an active growth plan to reach 40-50 locations. We are a community-rooted brand with a 59-year legacy, a proven franchise model, and a leadership team committed to franchisee success.

The Local Store Marketing Manager (LSM Manager) is a field-based, community-focused marketing role responsible for driving customer count, catering sales, and brand awareness at the store level across an assigned portfolio of 8-10 JRECK Subs franchise locations. This is not a desk job — you are in the market every day, building relationships, activating promotions, and putting JRECK Subs in front of new and existing guests.

You are the boots-on-the-ground marketing engine for your assigned franchisees, working directly with store owners and managers to execute local marketing strategies that drive measurable results. You report directly to the Director of Marketing and are a critical member of the JRECK Subs corporate marketing team.

• Execute LSM plans for each assigned franchise location on a rotating weekly schedule
• Distribute catering menus, promotional flyers, and discount offers to targeted businesses, schools, and community organizations within each store's trade area
• Conduct regular blitzes — targeted outreach campaigns to high-potential businesses and organizations within a 3-5 mile radius of each location
• Set up and staff JRECK promotional tables at community events, farmers markets, sporting events, and local festivals
• Coordinate with franchisees on in-store promotional displays and point-of-sale materials
• Identify and pursue catering opportunities within each store's trade area — corporate offices, schools, healthcare facilities, government offices, sports teams, and event venues
• Build and maintain a catering prospect database for each assigned location
• Conduct in-person catering presentations and tastings with key decision makers
• Follow up on all catering leads within 24 hours
• Track catering sales growth by location monthly
• Target: grow catering revenue by 20-30% at each assigned location within 12 months

• Develop relationships with K-12 schools, PTAs, and youth sports organizations
• Establish JRECK fundraiser nights (% of sales donated to school/organization)
• Create school lunch catering programs where applicable
• Partner with youth sports leagues for team meal packages and sponsor ships
• Build relationships with school athletic directors for game day catering
• Target: minimum 2 active school/community partnerships per assigned location within 6 months

• Identify anchor employers, business parks, and office complexes near each location
• Establish recurring lunch delivery or catering relationships with local businesses
• Create corporate account packages — weekly lunch programs, standing catering orders
• Partner with local chambers of commerce and business associations
• Attend local networking events representing JRECK Subs
• Target: minimum 3 active B2B partnerships per assigned location within 6 months

• Represent JRECK Subs at community events, charity functions, and local sponsor ships
• Identify sponsorship opportunities aligned with JRECK's community values
• Build relationships with local media — newspapers, radio stations, and community blogs
• Coordinate with franchisees on local social media content and community posts
• Support grand opening activations for new franchise locations in your territory

• Meet with each assigned franchisee or store manager weekly to align on LSM priorities
• Share weekly activity report with franchisee — what was done, who was contacted, results
• Train franchisee staff on how to handle catering inquiries and convert them to orders
• Educate franchisees on LSM best practices and how to sustain activity between your…