Associate Director - Commercial

Redefining Sustainability Innovating for the Future Creating a Lasting Impact

Botanica is a subsidiary of Red Sea Global and is part of the Red Sea Global Group of companies. We specialize in providing dedicated sustainable greenery across Red Sea Global's destinations ensuring careful integration of new species with local flora.

As a subsidiary, Botanica benefits from shared strategic goals and collaborative initiatives within the Red Sea Global group of companies, enhancing our ability to serve our clients effectively.

Spanning over 1 million square meters, driving our planet-first approach to sustainability. Since 2020, we have cultivated over 5 million plants, with an ambitious goal of 30 million by 2030, shaping the natural landscapes of The Red Sea & Amaala. With a team of passionate professionals-40% from the local community-and an unwavering commitment to ecological harmony, we are pioneering new global benchmarks in sustainable development.

• Sustainability at Scale:
  Be part of a project that's transforming landscapes and preserving biodiversity.
• Innovate & Grow:
  Work with industry experts in a fast-evolving environment.
• Global Recognition:
  Join a company shaping the future of sustainable tourism and development.
• Work in a Natural Paradise:
  Contribute to world class projects in breathtaking locations.

Botanica is seeking an experienced and commercially driven Associate Director - Commercial to lead revenue growth, business development, sales, marketing, and strategic partnerships across our diverse horticulture and landscaping business.

This role will play a critical part in scaling the business, strengthening market presence, and driving sustainable profitability across landscaping, nursery operations, plant maintenance, soil products, indoor plants, and floral services.

• Identify and develop new business opportunities across landscaping, plant maintenance, nursery operations, indoor plants, soil products, and floral services.
• Build and manage relationships with corporate clients, developers, hotels, malls, government entities, event planners, florists, and retail partners.
• Lead proposal development, commercial negotiations, and contract execution.
• Establish strategic partnerships and distribution channels to support business growth.
• Develop and execute sales strategies to achieve revenue and profitability targets.
• Oversee pricing strategies, quotations, and commercial terms.
• Monitor sales performance, pipeline management, and forecasting.
• Manage key accounts and maintain strong client relationships.
• Drive customer satisfaction and repeat business.

• Develop and implement marketing strategies aligned with business objectives.
• Strengthen brand positioning and market presence.
• Lead digital marketing initiatives, social media campaigns, and promotional activities.
• Support product launches and seasonal campaigns.
• Develop and implement the overall commercial strategy.
• Conduct market research, competitor analysis, and industry trend assessments.
• Identify new products, services, and market opportunities.
• Support budgeting, revenue planning, and profitability analysis.
• Establish and monitor commercial KPIs and performance metrics.
• Build, lead, and mentor a high performing commercial team.
• Collaborate closely with Operations, Procurement, Finance, HR, and Production teams.
• Drive process improvements and commercial best practices.
• Represent Botanica at client meetings, exhibitions, and industry events.

• Bachelor's degree in Business Administration, Marketing, Agriculture, Horticulture, or a related field.
• MBA or Master's degree preferred.
• 10-15 years of experience in commercial, sales, business development, or related leadership roles.
• Minimum 5 years of experience in a senior management position.
• Experience with in landscaping, horticulture, agriculture, nursery operations, or a related industry is highly preferred.
• Proven track record of driving revenue growth and managing strategic client relationships.
• Strong experience in contract management, tendering, and commercial negotiations.
• Experience working with large scale projects, B2B clients, and government entities.

• Business Development & Commercial Strategy
• Contract Negotiation & Pricing Strategy
• Strategic Planning & Market Analysis
• Financial Acumen & Performance Management
• Stakeholder Management & Relationship Building