Director of Marketing And Public Relations

Overview

An Exclusive Retreat of Wellness and Singularity

In Partnership with Red Sea Global (RSG)

Opening in 2026
, Jayasom Wellness Resort at Triple Bay, AMAALA will be a destination like no other—an immersive retreat for adults, families, and private residents seeking deep healing, conscious living, and meaningful connection.

Jayasom brings to life a haven of purpose-driven hospitality rooted in holistic health, integrative medicine, and soulful care. This wellness haven will offer tailored journeys anchored in Western science and complementary therapies—ranging from physiotherapy, fitness, and nutrition to spa treatment, mindful recreation, and traditional healing practices. Every experience is designed to restore balance, ignite vitality, and foster connection with self, others, and nature.

We’re assembling a pioneering team of healers, wellness practitioners, clinicians, and creatives—individuals who are passionate about elevating human potential and reshaping the future of life.

Join Jayasom. Redefine the future of wellness.

• Assist the leadership team of Jayasom Amaala translate Jayasom’s strategy into actionable Marketing programs, activities, and initiatives whilst ensuring the right structure and operational policies and procedures are in place.
• Responsible to plan and implement marketing and product development programs, targeted to local and international markets.
• As part of the pre-opening team, you will design and implement comprehensive marketing strategies for the launch and ongoing development and management of Jayasom Wellness Resort Amaala brand.
• Increase brand awareness and promote the resort’s services and products in ways that strengthens the reputation of Jayasom and facilitates its growth.
• Maximise revenue opportunities through yield management.
• Ambassador of Jayasom’s wellness and sustainability culture, promote its awareness amongst team members, clients, partners, vendors by leading by example and develop activities and programs that consistently embrace and reflect Jayasom’s culture and brand standards.

• Key representative of Jayasom Amaala brand in conjunction with the leadership team.
• Responsible for the launch and ongoing development and management of Jayasom Amaala Resort brand.
• Ensure all marketing activities are carried out honestly, ethically, and culturally appropriate.
• Monitor competitor set and market situation, gleaning intelligence for business development.
• Develop insight from customer base use of services and from feedback to formulate into new service development, to improve marketing communication and to improve profitability.
• Develop and manage a productive relationship with ownership, resort department heads, team leaders and team members and the corporate office team.
• Attend and participate in meetings with owners, department heads and own team.
• Participate in people and community relations activities and programs available at the property and encourage team members to participate.
• Promote a friendly and collaborative work environment that includes, open communication, empowerment, team work, participation, creativity, trust, respect, professionalism and fun.
• Live a sustainable and wellness lifestyle by example and action.
• Take a positive and resourceful approach to every project and activity.

• Build an effective Marketing team by proactively participate in the selection, training, and development of Team Members.
• Share and effectively communicate Jayasom’s Purpose with Team Members, ensure it is clear and that they understand the importance of aligning behind it through our strategies, procedures, processes, actions and behaviors.
• Ensure team members understand how their role contributes to the success of the team, department, property and Jayasom. Equally, how it matters to create change to the lifestyle of the guests and to empower the communities we live in.
• Walk the talk, model the desired behaviors.
• Provide a supportive and caring work environment where team members are encouraged to ask questions, seek feedback, share opinions, perspectives, and discuss problems and mistakes without fear of embarrassment and…