Associate Director - Commercial

Botanica is a subsidiary of Red Sea Global and is part of the Red Sea Global Group of companies. We specialize in providing dedicated sustainable greenery across Red Sea Global' s destinations ensuring careful integration of new species with local flora.

As a subsidiary, Botanica benefits from shared strategic goals and collaborative initiatives within the Red Sea Global group of companies, enhancing our ability to serve our clients effectively.

Spanning over 1 million square meters, driving our planet-first approach to sustainability. Since 2020, we have cultivated over 5 million plants, with an ambitious goal of 30 million by 2030, shaping the natural landscapes of The Red Sea & Amaala. With a team of passionate professionals-40% from the local community-and an unwavering commitment to ecological harmony, we are pioneering new global benchmarks in sustainable development.

• Sustainability at Scale:
  Be part of a project that's transforming landscapes and preserving biodiversity.
• Innovate & Grow:
  Work with industry experts in a fast-evolving environment.
• Global Recognition:
  Join a company shaping the future of sustainable tourism and development.
• Work in a Natural Paradise:
  Contribute to world-class projects in breathtaking locations.

Botanica is seeking an experienced and commercially driven Associate Director - Commercial to lead revenue growth, business development, sales, marketing, and strategic partnerships across our diverse horticulture and landscaping business.

This role will play a critical part in scaling the business, strengthening market presence, and driving sustainable profitability across landscaping, nursery operations, plant maintenance, soil products, indoor plants, and floral services.

• Identify and develop new business opportunities across landscaping, plant maintenance, nursery operations, indoor plants, soil products, and floral services.
• Build and manage relationships with corporate clients, developers, hotels, malls, government entities, event planners, florists, and retail partners.
• Lead proposal development, commercial negotiations, and contract execution.
• Establish strategic partnerships and distribution channels to support business growth.
• Develop and execute sales strategies to achieve revenue and profitability targets.
• Oversee pricing strategies, quotations, and commercial terms.
• Monitor sales performance, pipeline management, and forecasting.
• Manage key accounts and maintain strong client relationships.
• Drive customer satisfaction and repeat business.

• Develop and implement marketing strategies aligned with business objectives.
• Strengthen brand positioning and market presence.
• Lead digital marketing initiatives, social media campaigns, and promotional activities.
• Support product launches and seasonal campaigns.
• Develop and implement the overall commercial strategy.
• Conduct market research, competitor analysis, and industry trend assessments.
• Identify new products, services, and market opportunities.
• Support budgeting, revenue planning, and profitability analysis.
• Establish and monitor commercial KPIs and performance metrics.
• Build, lead, and mentor a high-performing commercial team.
• Collaborate closely with Operations, Procurement, Finance, HR, and Production teams.
• Drive process improvements and commercial best practices.
• Represent Botanica at client meetings, exhibitions, and industry events.

• Bachelor's degree in Business Administration, Marketing, Agriculture, Horticulture, or a related field.
• MBA or Master's degree preferred.
• 10-15 years of experience in commercial, sales, business development, or related leadership roles.
• Minimum 5 years of experience in a senior management position.
• Experience with in landscaping, horticulture, agriculture, nursery operations, or a related industry is highly preferred.
• Proven track record of driving revenue growth and managing strategic client relationships.
• Strong experience in contract management, tendering, and commercial negotiations.
• Experience working with large-scale projects, B2B clients, and government entities.

• Business Development & Commercial Strategy
• Contract Negotiation & Pricing Strategy
• Strategic Planning & Market Analysis
• Financial Acumen & Performance Management
• Stakeholder Management & Relationship Building