Director of National Accounts - West & Southeast

Job Title:

Director of National Accounts – West & Partial Southeast

Department:
Convention Sales & Services

FLSA Status:
Salaried, Exempt

Reports to:

Vice President of Sales

Prepared/Revised Date: 2026

Visit Spokane is a Destination Management Organization (DMO). The mission of our DMO is to enhance the local economy by marketing our region nationally as a desirable destination for group, business, and leisure travel, creating economic impact to the stakeholders, members, and community we serve.

The Director of National Accounts will be responsible for identifying, selling, and closing citywide conventions originating from the National market. The Director of National Accounts will maintain and grow a client base and achieve assigned convention booking goals.

This position also will assist in the development of budgets and strategies leading to increased destination awareness, will develop and maintain relationships within the Spokane hospitality community and will represent Spokane and Visit Spokane in the National market.

• Achieve Visit Spokane team sales goals and individual booking goals: generate qualified convention and meeting leads for Spokane County hotels and facilities.
• Research and qualify prospective group opportunities and actively solicit convention and meeting ness to produce sales leads and secure bookings for destination hotel/motel properties and facilities.
• Maintain accurate accounts, contacts, leads and summaries in iDSS reflecting all relevant sales activities relating to the qualification and advancement of an account. Maintain updated tasks and notes, partner communications, and add future trace dates.
• Complete aggressive schedule of outside sales calls and appointments in market.
• Provide Vice President of Sales with weekly updates and strategies during scheduled 1 on 1’s in addition to quarterly and annual reporting of successes and opportunities within your market.
• Create and maintain relationships with Spokane hospitality community including the Spokane Convention Center staff.
• Lead participation in trade shows, sales calls, sales missions, site visits, and destination reviews. Complete all follow up in iDSS via Teams including post trip report, expenditures, addition of tasks and follow up traces.
• Lead in the preparation, management, and evaluation of annual program of work and budget.
• Interface with Convention Services regarding convention clients. Add all account, contact and lead summary data into iDSS allowing for a successful and well-informed turnover process to convention services.
• Prepare leads, collect, and monitor partner responses and prepare proposals for client consideration. Provide accountable and actionable updates to partners giving them the information they need to meet clients' needs and expectations. Lead the conversation from the client to the partners and from the partners to the client.
• Prepare site itineraries for customers and participate in on-site experiences. Prepare and distribute pre-tour Business Intelligence reports to partners and encourage the completion of surveys with clients before they depart the destination.
• Other related duties which may be necessary to support Visit Spokane’s success.

This position requires the ability to tackle adaptive challenges. These challenges refer to complex problems or opportunities that require a pivot in the plan, a shift in mindset, requirements for new deliverables, or a process that needs to be met immediately. Unlike technical challenges which can be solved with expertise, adaptive challenges demand learning and collaboration across teams to navigate ambiguity and implement lasting solutions.

• Changing Market Dynamics - Shifts in travel patterns, economic conditions, or meeting budgets can drastically impact convention and group business.
• Stakeholder Alignment - We do not control hotels, venues, or transportation and they influence a network of partners. Different stakeholders have different priorities and capacities.
• Evolving Customer Expectations - Meeting planners increasingly demand unique, sustainable, or DEI-forward experiences. Meeting…