Market Outreach Specialist

• Responsible for the onboarding and ongoing management of a network of Trade Ally contractors in support of a statewide residential rebate program
• Educate and develop relationships with Trade Ally contractors to encourage successful program participation
• Establish systems for high quality assurance and support Trade Ally contractors in successfully following program requirements
• Perform project inspections to ensure work meets program requirements and maintain clear records of quality adherence for monitoring and reporting purposes
• Hold Trade Ally contractors accountable if performance is not in line with program requirements by communicating issues, coaching when needed to perform at required levels, and removing from the program if performance does not improve
• Develop and track strategies to meet outreach and program targets
• Adjust outreach strategies based on program changes and outreach strategy effectiveness
• Establish relationships with all stakeholders in the energy efficiency landscape including contractors, trade allies and distributors
• Implement new tools and processes to improve the outreach function
• Stay informed on emerging energy efficiency technologies
• Perform event planning, coordination and presentations of programs to external stakeholders
• Prepare robust weekly, monthly and quarterly activity reports and track progress towards program goals.

• 3-5 years of relevant industry experience such as working with contractors and/or sales
• Experience with Salesforce CRM and other outreach tools
• BPI certification (or equivalent) preferred
• Bi-lingual speaker preferred

Demonstrates expertise in managing contractor relationships and ensuring compliance with program requirements while effectively tracking outreach strategies and program performance. Proficient in utilizing Salesforce CRM and implementing tools to enhance program outreach and stakeholder engagement.

• Contractor Relationship Management
• Salesforce CRM Experience
• BPI Certification
• Project Inspection and Quality Assurance
• Outreach Strategy Development

• Project Inspection
• Quality Assurance
• Outreach Strategy Development
• Performance Accountability
• Activity Reporting

• Relationship Building
• Coaching
• Communication
• Event Planning
• Stakeholder Engagement

• BPI Certification

• Trade Ally Contractors
• Energy Efficiency
• Residential Rebate Program
• Program Requirements
• Emerging Technologies

• Salesforce CRM
• Outreach Tools