Social Media Manager

General Description

We are seeking a curious, self-motivated influencer and content producer who embraces opportunities and appreciates diverse perspectives. The ideal candidate is an early adopter with a passion for social media, who finds ways to boost the PLU brand through trending topics and has a workflow that reflects the pace of a vibrant college campus. This role calls for a big-picture understanding of the digital landscape and the creativity to develop strategies and campaigns across social media, video, and other online platforms.

This role requires a natural go-getter who can identify content opportunities without having to wait for an assignment. The ideal candidate will have an outgoing personality and enjoy meeting new people and sharing ideas. This individual should possess instincts for content that appreciate and celebrate PLU’s commitment to diversity, equity, and inclusion (DEI), including the ability to build authentic relationships with students, faculty, staff, and community members from a wide range of backgrounds.

This position is responsible for managing the University’s official social media presence across various platforms. The individual in the role contributes significantly to the mission of advancing the brand and achieving institutional goals. Reports to the Director of Digital Communications.

• Video Production:
  Lead the creation of engaging, accurate, innovative, and fun content, with a high volume of video work that can be completed on tight deadlines.
• Creative Short-Form Video:
  Focus on producing high-quality, platform-native short-form video content for primary platforms (Instagram Reels and You Tube Shorts).
• Trend Implementation:
  Identify, propose, and implement new social media opportunities, staying current with the latest industry trends and applying new media technology and best practices.
• Holistic Content View:
  Approach all projects with the understanding that content will be used across multiple channels (ie: You Tube, Instagram, Facebook, and Linked In) and span diverse audiences.
• Live Coverage:
  Attend and provide live digital coverage of University events (such as graduation, orientation, and occasional conferences & events). Availability to work flexible hours, including many evenings and weekends, is required.

• Channel Management:
  Manage official university social media channels.
• Community Engagement:
  Monitor online conversations about the university and respond, when appropriate, to foster a positive community.
• Brand Integrity:
  Monitor social media accounts to assure that university brand assets are not improperly used and generally work to protect the PLU brand.
• Crisis Communication:
  Support institutional crisis communication by monitoring social media mentions and providing timely insights or responses.

• Student Team Management:
  Recruit, train, and manage a team of student workers creating and contributing social content.
• Data Analytics:
  Collect, review, and report social media analytics and monitoring to the Content Team and campus partners.

• Short-Form Video Filming & Editing:
  Demonstrated expertise in creating various videos and proficiency in video editing software (e.g., Adobe Premiere Pro, Davinci Resolve, or Cap Cut) and content creation platforms (e.g., Adobe Creative Cloud or Canva).
• Communication
  
  Skills:
  
  Excellent communication, writing, editing, and post production skills, with strong attention to audience, voice, tone, and nuance.
• Technical
  
  Skills:
  
  Demonstrated experience with current social media channels, management software (e.g., Sprout Social, Meta Business Suite, Hoot Suite), and an understanding of platform trends, algorithms, and audience behavior.
• Work Style:
  Self-motivated and flexible, with the ability to self-manage multiple projects and deadlines in a fast-paced environment. Strong interpersonal and collaboration skills with the ability to work across departments and levels.

• Bachelor’s degree AND at least one (1) year of managing or contributing to social media for a professional…