Business Analytics Manager

Summary

The Business Analytics Manager is a newly created role on the Digital Marketing Team. As the Business Analytics Manager you will play a critical role building and maintaining dashboards which reflect e-commerce and digital marketing analytics. The Business Analytics Manager will be responsible for trend and marketing analysis providing insights for business improvement initiatives.

• Design, implement, and manage dashboards showcasing marketing and e-commerce activity
• Collaborate with IT and Systems Teams to automate processes to integrate information from several data points
• Develop site and channel analytics for e-commerce, including industry benchmarks and KPIs
• Support Google Analytics management ensuring data capture including tagging structure, UTM structure, channel settings, etc. in partnership with cross‑functional team members
• Provide weekly and monthly performance reports and highlights
• Support ad‑hoc forecasting or modeling needs
• Provide business improvement initiative recommendations and prioritization bases on findings

• 3+ years of experience in a Business Analytics role, preferably in a CPG organization
• Bachelor’s degree in Business, Finance, Accounting, Computer Information Systems, or related field
• Prior working knowledge of Shopify
• 3+ years of experience working with PowerBI, Tableau, or related products to create and manage dashboards
• Strong analytical skills
• Expertise with Google Analytics, Google Data Studio and advanced Excel
• Google Analytics Certified and GA4, a plus
• Ability to work onsite 3 days/week