Marketing Coordinator​/Senior Marketing Coordinator

About Lightcurve

Headquartered in Tacoma, WA, Lightcurve is a local leader in delivering high-speed internet and digital connectivity solutions to communities throughout Washington State. With a commitment to provide innovative and reliable broadband services delivered with a focus on excellent customer service, Lightcurve is dedicated to connecting people, supporting community growth, and building networks that fuel our local economies.

In 2023 Palisade Infrastructure (“Palisade”) closed on a transaction to acquire Rainier Connect, forming Lightcurve. In 2024 Lightcurve closed on a transaction acquiring the Washington state operations of Consolidated Communications. Since then, Lightcurve has announced plans to deploy fiber optic broadband in several communities. These investments will allow Lightcurve to rapidly invest in modern fiber-optic broadband networks in both existing markets as well as in several expansion markets, bringing the latest in high-speed reliable broadband solutions to its communities.

At Lightcurve, we are driven by our core values.

Integrity Upholding the highest standards of integrity at all times.

Delighting Our Customers
:
Delivering exceptional experiences that exceed expectations.

Collaboration
:
Working together to create successful outcomes for customers and employees alike.

As the Marketing Coordinator, you'll oversee the entire lifecycle of marketing campaigns, from conceptualization to execution, and post-analysis. This role requires a blend of strategic planning, content creation, and day-to-day management to ensure a cohesive brand message and increased customer engagement. Operating in a fast-paced environment, you'll need strong judgment, attention to detail, and adaptability. Collaboration with various teams is essential to ensure campaign execution aligns with business objectives.

The ideal candidate should have a deep understanding of our products, competitors, and market trends, coupled with creativity and meticulousness in their marketing approach.

• Campaign Coordination: Planning, execution, and tracking of marketing campaigns across multiple channels, including digital, social media, email, print, and events. Coordinate timelines, deliverables, and resources to ensure seamless campaign execution.
• Content Development: Collaborate with the creative agency to develop compelling marketing materials, including copywriting, graphics, videos, and other creative assets. Ensure that all content aligns with brand guidelines and resonates with target audiences.
• Marketing Collateral Management: Manage the production and distribution of marketing collateral, such as brochures, flyers, posters, and promotional materials. Coordinate printing, shipping, and inventory management to support marketing initiatives effectively.
• Digital Marketing Support: Assist in the management of digital marketing channels, including website updates, social media posting, email campaigns, and online advertising. Monitor campaign performance metrics and provide insights for optimization.
• Market Research and Analysis: Utilize market research and competitive analysis to identify trends, customer preferences, and opportunities for innovation. Use data-driven insights to inform marketing strategies and decision-making.
• Event Coordination: Support the planning and execution of marketing events, trade shows, and sponsor ships. Coordinate logistics, booth setup, promotional materials, and post-event follow-up to maximize ROI and brand exposure.
• Collaboration and Communication: Effectively communicate campaign status, provide insights and collaborate cross-functionally to ensure alignment and integration of marketing efforts across various departments.
• Data Driven Decisions
  :
  Produce summaries of campaign performance, monitor marketing effectiveness, and conduct competitive analyses to identify areas for improvement and inform future strategies.
• Industry Trends: Stay informed about industry trends, competitor activities, and customer behavior to identify opportunities for innovation and improvement.
• Be a strong advocate for company purpose and…