Sr. Manager, Global Brand Integrated Marketing HOKA

Sr. Manager, Global Brand Integrated Marketing - Performance

Deckers Brands – Remote US (West Coast Preferred)

Reports to:

Director, HOKA Global Integrated Marketing – Performance

As the Sr. Manager, HOKA Global Integrated Brand Marketing – Performance, you will be the strategic connector across cross‑functional teams to ensure cohesive, high‑impact campaigns. You’ll partner with Sports Marketing, PR, Social, Ambassador/Influencer, Retail, Wholesale, e‑Commerce, and Creative to drive storytelling and amplification, oversee the integrated process, and ensure cross‑functional clarity, creative consistency, and timely delivery of marketing plans.

• Inspire and guide global marketing teams to execute aligned campaign goals.
• Lead the development and execution of integrated marketing plans for seasonal campaigns and activations.
• Drive integrated planning processes across all regions.
• Serve as primary point of contact for regional teams and review marketing investment plans.
• Collaborate with Creative and agency partners to translate strategy into consumer‑facing assets and track toolkit delivery.
• Author strategic creative campaign briefs grounded in brand, business, and consumer objectives.
• Manage and build the seasonal global internal marketing calendar.
• Coach and develop team members into 360 marketers.
• Create compelling presentations for senior stakeholders.
• Measure and evolve campaign planning with media, analytics, and regional teams.

• Bachelor’s degree in Marketing, Communications, Digital or related field;
  Master’s/MBA a plus.
• 8+ years of experience in global product or integrated marketing at a performance‑running outdoor or lifestyle footwear brand.
• 4+ years of people‑management experience.
• Proven track record managing complex timelines and campaign calendars across multiple seasons.
• Deep experience in global integrated campaigns across digital‑first, CTV, retail, experiential, OOH, and wholesale.
• Strategic thinking, operational planning, creative briefing, storytelling, and translation of complex ideas into clear direction.
• Experience managing external partners (agencies, vendors).
• Flexible, diplomatic, solutions‑oriented, forward‑momentum culture.

• Competitive salary $140k‑$150k plus bonuses.
• Health, dental, vision, and wellness programs.
• Paid time off and family leave.
• Generous employee discounts and perks.
• Opportunities for growth and development.

Deckers Brands is an equal opportunity employer. All qualified applicants are encouraged to apply.