Director for Marketing

Job Description For over 160 years, the University of Washington has been a hub for learning, innovation, problem solving and community building. Supporting this legacy and important public mission—with the goal of making the UW the world’s greatest public university, as measured by positive impact—guides everything we do in University Advancement. Bringing together development; alumni and stakeholder engagement; marketing and communications;

and advancement operations, we advance the UW’s impact by developing meaningful connections that foster pride, advocacy and philanthropic support. The University of Washington Tacoma is a growing, urban-serving university that is deeply invested in its local and regional community. As one of three campuses of a world-class university, UW Tacoma is dedicated to innovative teaching, scholarship and to engaging the community in mutually beneficial partnerships and collaborations.

UW Tacoma’s commitment to diversity and accessibility for all is central to an environment where students, staff, faculty and South Sound residents find abundant opportunities for intellectual, personal and professional growth. UW Tacoma has an exciting opening for a Director for Marketing. This is a full-time permanent position. The Director of Marketing at UW Tacoma leads the University's efforts to build reputation, deepen stakeholder engagement and grow visibility.

They translate UW Tacoma's mission and brand into compelling, audience-focused campaigns that connect with prospective students, families, alumni, donors and the greater community. Reporting to the Associate Vice Chancellor for Branding & Communications, this role will oversee an integrated marketing program spanning digital, print and emerging channels. The Director will supervise a Senior Designer and Senior Web Developer and partner closely with colleagues across Admissions, Advancement, the Office of the Chancellor and other campus units to ensure marketing activity is coordinated, brand-consistent and measurable.

• Develop and lead an integrated, multi-channel marketing strategy aligned with UW Tacoma’s enrollment, fundraising, brand and reputational goals.
• Create and manage annual marketing plans that translate strategy into clear priorities, target audiences, channel approaches, budgets and measurable outcomes.
• Serve as the primary marketing partner for the Office of Admissions, collaborating on strategy for undergraduate and graduate recruitment pipelines.
• Ensure all marketing efforts are consistent with UW Tacoma’s brand positioning and the broader University of Washington brand framework.
• Prioritize high-impact marketing initiatives and allocate team resources accordingly, balancing strategic long‑term goals with urgent institutional needs to maximize measurable outcomes.
• Provide strategic counsel to campus leadership; serve on divisional and university‑wide committees.
• Support institutional issues management and crisis response in partnership with campus leadership and Marketing & Communications.

• Brief, direct and review creative assets, including copy, design, photography and video, to ensure brand alignment and campaign effectiveness.
• Partner with the Director of Communications and creative staff to surface and develop compelling stories about UW Tacoma’s people, programs and impact.
• Maintain quality and consistency across all marketing team deliverables, from paid ads to print collateral to vendor‑produced work.
• Create content that reflects and celebrates UW Tacoma’s commitment to an inclusive, diverse campus community.

• Own UW Tacoma’s digital marketing presence with trusted vendor partners: paid search (SEM/PPC), SEO, generative AI answer engines, social media advertising, programmatic display and email marketing.
• Set performance benchmarks, monitor campaign analytics and produce regular reporting on reach, engagement, conversion and return on investment.
• Use data‑driven insights to continuously refine audience targeting, messaging, channel mix and budget allocation.
• Oversee website marketing…