Marketing Director

Job Location:

Tacoma Office - Tacoma, WA 98402

Position Type:
Full Time

Salary Range: $ - $ Salary/year

PCS Structural Solutions is looking for a full-time Marketing Director in the Tacoma, WA office.

You are a mission-driven marketing analyst who wants to make an impact with a collaborative and innovative team. At our firm, you’ll be an integral part of the leadership team driving growth and developing exciting projects.

As a single-focus structural engineering firm, we’ve built a strong reputation in healthcare, education, commercial, civic, and residential markets. We foster a fun and supportive culture that values mentorship, continuous learning, and team-building activities, whether it’s office barbecues, golf tournaments, or family-friendly events.

Marketing Director is responsible for executing comprehensive marketing strategies driving the company’s growth through strategic marketing leadership. Position works closely with the company’s executive team to build a brand that exemplifies the company’s mission, values and services. The director oversees requests for proposals and marketing campaigns, manages the marketing team, analyzes and reports on marketing data, and drives brand awareness to attract and retain clients.

• Assist leadership team in developing and driving strategic initiatives.
• Create and implement comprehensive marketing plans, including brand positioning, target audience identification, and campaign strategies.
• Design and implement comprehensive marketing strategies to create awareness of the company’s business activities.
• Drive company’s marketing strategies through social media, events, promotional materials, press releases and written content.
• Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive client interest and sales.

• Develop and launch marketing campaigns across multiple channels including digital, social media, print, and events.
• Produce valuable content for the company’s online presence and organize the company’s publications and proposals.
• Manage social media presence and direct programs to improve social media reputation and recognition.
• Write articles, case studies, and white papers.
• Attend conventions, conferences, and trade shows, prepare engaging displays and collateral as needed, and provide post-event reports and analysis.

• Track key performance indicators (KPIs) to measure campaign effectiveness and make data-driven adjustments.
• Monitor and report on the effectiveness of marketing campaigns through data analysis.
• Conduct meetings with the executive team to review pipelines, resolve challenges, and brainstorm possible solutions.

• Help maintain and update the company’s website, ensuring optimal user experience.
• Support public relations efforts by drafting press releases and managing media inquiries.
• Actively participate in professional and community organizations, including SMPS.
• Oversee storyboarding for professional photography and videography.

• Conduct market analysis to understand competitor landscape, consumer trends, and market opportunities.
• Interpret research on political, economic, social, technological, environmental and legal trends for marketing and business implications.
• Lead SWOT analyses in collaboration with leadership.
• Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies.
• Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for the marketing team.

• Leads…