Senior Graphic Designer

Position Overview

The Senior Graphic Designer serves as the College's lead creative professional and is responsible for developing high-quality visual communications that advance Talladega College's mission, strategic priorities, and institutional brand. Reporting to the Director of Communications and Marketing, this position provides creative leadership for the design, production, and implementation of print, digital, multimedia, and environmental graphics that support recruitment, institutional advancement, enrollment management, academic affairs, athletics, student engagement, alumni relations, and presidential initiatives.

The Senior Graphic Designer collaborates with faculty, staff, administrators, students, and external vendors to create compelling visual communications that enhance the College's reputation and ensure brand consistency across all platforms. The position serves as a brand ambassador by maintaining the integrity of the College's visual identity while utilizing innovative design strategies, emerging technologies, and multimedia storytelling to engage diverse audiences.

Design and develop creative concepts that support Talladega College's strategic marketing and communications initiatives.

Collaborate with the Director of Communications and Marketing to develop and execute integrated marketing campaigns supporting admissions, enrollment management, institutional advancement, alumni engagement, athletics, academic affairs, student affairs, and major institutional initiatives.

Produce high-quality print and digital communications including brochures, annual reports, magazines, newsletters, invitations, advertisements, presentations, digital publications, environmental graphics, signage, event collateral, and promotional materials.

Ensure consistency with the College's visual identity standards, including typography, color palettes, photography, logos, templates, and graphic elements.

Assist in developing, implementing, and maintaining the College's Brand Standards guide and visual identity system.

Recommend innovative creative strategies that strengthen institutional visibility, support enrollment and fundraising goals, and enhance the College's reputation.

Design graphics and digital assets for the College website, email marketing, social media, digital advertising, presentations, and other online communications.

Develop multimedia content, including motion graphics, animations, infographics, digital illustrations, interactive content, and short-form videos that support institutional storytelling.

Utilize Adobe Creative Cloud, Canva Pro, and other emerging creative technologies to develop engaging visual communications.

Capture and edit photography and videography for campus events, student life, academics, athletics, alumni engagement, and institutional marketing initiatives.

Maintain and organize the College's digital asset management system, including photography, graphics, logos, templates, brand assets, videos, and archived creative materials.

Stay current with emerging design trends, AI-assisted creative tools, accessibility standards, and best practices in higher education marketing and communications.

Manage multiple creative projects simultaneously from concept through final production while ensuring quality, accuracy, and timely completion.

Meet with campus clients to define project goals, target audiences, scope, timelines, budgets, and deliverables.

Coordinate print production, including file preparation, proofing, color management, vendor communications, production oversight, and delivery.

Manage relationships with printers, promotional product vendors, photographers, videographers, and other external creative partners.

Maintain project schedules, production workflows, and creative documentation while identifying opportunities to improve efficiency and service delivery.

Utilize data and analytics from digital platforms, website traffic, email marketing, and social media channels to evaluate the effectiveness of creative campaigns and recommend improvements that increase audience engagement, strengthen brand awareness, and support institutional goals.

Monitor campaign performance and provide recommendations based on engagement metrics, user behavior, and marketing outcomes.

Support major College events, including…