Analyst​/Senior Business Analyst – Business Analytics

powers the Yahoo! Bing Network Contextual Ads program and is a leading global contextual advertising company that provides a wide range of advertising and traffic monetization solutions. Our diverse client base includes web publishers with premium content as well as registrars, hosting companies, and holders of high-value domain portfolios. We aim to consistently deliver long-term superior performance by using leading-edge technology, high-quality research, and proprietary processes that allow us to display the most precisely targeted, highest paying sponsored links and ad topics.

We serve our contextual real-time ads customized for each visitor and each page view across billions of visitors, across tens of millions of sites/domains on a server infrastructure that runs 1000+ CPUs, terabytes of RAM, and thousands of terabytes of data.

With more than 1700+ employees,  has one of the largest teams worldwide building a global contextual advertising business. By market cap,  is one of the Top 5 largest ad tech companies worldwide. By revenue,  is the #2 largest contextual advertising business worldwide.

was acquired by a Chinese Consortium for $900 Million USD in the 3rd Largest Ad Tech deal ever, and this acquisition will fuel ’s global expansion strategy and provide access to China’s world-class talent and capital markets.

Job Summary
We are seeking a highly analytical and data-driven individual to join our dynamic mobile apps business as a Business Analyst. As a Business Analyst, you will be responsible for extracting insights from large and complex datasets to drive data-informed decision-making and support our mobile app strategy. You will collaborate with cross-functional teams, including product managers, developers, marketers, and executives, to optimize app performance, identify growth opportunities, and enhance user experience.

This role requires strong analytical skills, a deep understanding of mobile app metrics, and the ability to communicate complex findings in a clear and actionable manner.

Roles and Responsibilities

• Collect, analyze, and interpret data from various sources, including app analytics platforms and market research, to identify trends, patterns, and insights related to app performance and user behavior.

• Develop and maintain dashboards, reports, and visualizations to provide stakeholders with timely and accurate information on key performance indicators (KPIs) and business metrics.

• Collaborate with cross-functional teams to define, track, and analyze metrics that align with business goals and objectives, such as user acquisition, retention, engagement, and monetization.

• Conduct ad hoc analysis to answer specific business questions and provide actionable recommendations for improving app performance and user experience.

• Collaborate with the product team to identify and prioritize new features, enhancements, and experiments based on data-driven insights.

• Identify and implement strategies for A/B testing and experimentation to optimize app features, user interface, and conversion funnels.

• Monitor and evaluate app store reviews and ratings, identifying trends and feedback to inform product improvements.

• Stay updated with industry trends, new technologies, and emerging practices in mobile app analytics and business intelligence.

Qualification and Experience

• Bachelor’s degree in a quantitative field such as Mathematics, Statistics, Economics, or Computer Science. A Master’s degree is a plus.

• 3+ years of proven experience as a Business Analyst or similar role, preferably in the mobile apps or technology industry.

• Proficiency in SQL for data extraction and manipulation from relational databases.

• Strong analytical skills and experience working with large datasets, using tools such as Excel, Python, or R for data analysis and visualization.

• Familiarity with app analytics platforms (e.g., Firebase, Google Analytics) and their key metrics.

• Experience with data visualization tools (e.g., Tableau, Power BI) to create insightful reports and dashboards.

• Knowledge of A/B testing and experimental design methodologies.

• Excellent problem-solving skills and the ability to translate complex data into actionable insights.

• Strong communication and presentation skills, with the ability to effectively convey technical information to both technical and non-technical stakeholders.

• Ability to work collaboratively in a fast-paced, cross-functional environment.

• Passion for mobile apps, technology, and the digital landscape.

If you are a data enthusiast with a passion for mobile apps and want to play a pivotal role in driving data-informed decisions, we would love to hear from you. Join our team and help shape the future of our mobile apps business through insightful analysis and actionable recommendations.