Director Sales-Club Channel
Listed on 2026-03-07
-
Business
Business Development, Business Management
Corporate Office Tampa
Tampa, FL 33614, USA
Make a Difference in YOUR Career!
Our vision is both simple and ambitious: to put our drinks on every table.
We are the leading global independent beverage solutions provider. We serve a broad range of national and international retailers as well as Global, National and Emerging (GNE) brands. Our products are distributed worldwide from our production sites in Europe, North America, and Australia. Although our own branding may not appear on the labels of the beverages we produce, there is a good chance you are reading this while sipping one of our drinks.
Our ambition is to continually improve and it’s what keeps us at the top of our game.
We are solutions-based.
We are innovative. We seek out new challenges and conquer them. This is our company ethos, but it’s our people’s too:
Refresco is at the cutting edge of a fast-moving industry because we have passionate people pushing the boundaries of what’s best.
Stop and think: how would
YOUput our drinks on every table?
The Director of Sales – Club Channel will be responsible for achieving maximum profitable sales for Refresco Beverages. This position will manage a small team of various levels of account managers responsible for establishing and executing a mutually beneficial business plan regarding distribution, pricing and merchandising programs for appointed accounts with focus on Club Channel, in addition to developing effective customer relationships at all levels within the Club Channel customers.
As a leader, they will develop functional competencies in their direct reports. The Director of Sales must possess broad Club Channel knowledge as well as a strong knowledge of all available cross functional resources to develop mutually beneficial and profitable business recommendations for both Refresco Beverages and the customer. The ideal candidate should have a background and solid understanding of supply chain and have strong existing relationships with Club Channel customers (BJs, Sam’s Club and Costco).
Functions
- As an individual and as team leader, establish annual account plan and execute specific programs that are designed to achieve profitable sales volume, excellence in availability, optimal distribution and competitive pricing within the various banners and business units of our key account;
- Coach and hold accountable direct reports to achieving annual plan.
- Coach and develop direct reports in developing skills and competencies to advance in their careers.
- Develop strong business relationships across various functions, levels and business units to ensure that annual account plan and objectives are met;
- Analyze various data sources / insights to identify business opportunities that effectively grow the business and present internally for potential commercialization;
- Collaborate with the Supply Chain and Demand Planners to provide insight into upcoming events, promotions, distribution or POS changes to ensure the most accurate forecast possible;
- Understands the latest trends and capitalizes on business opportunities that effectively grow the Club Channel business
- Provides accurate sales forecast for all assigned customers
- Ability to accurately analyze the business in relation to the customer, the market, the category and to use this knowledge to develop sales plans that achieve growth and profit objectives
- Evaluates and conduct post audits on all promotional events to better understand if program objectives were achieved
- Make recommendations that ensure the achievement of both the customer and Refresco Beverages sales and financial objectives
- Accountability for the management of all financial budgets while ensuring they are managed within the established guidelines developed by Refresco Beverages. Immediately identify deviations and corrective actions when situations require them
- Responsible for timely and accurate completion of all administrative tasks including but not limited to expense reports, pricing templates, deal sheets, forecasts, new item sheets, promotional worksheets and other weekly reports
- Ability to work closely with Demand Planning to develop accurate forecasts
- Working…
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