Vice President: Sales

Lavu is building the autonomous restaurant operating system of the future. We help profitable, high-growth restaurants run seamlessly and move money effortlessly, maximizing control, eliminating fees, and increasing profitability. We unify restaurant operations and finance into one simple, easy-to-use platform so owners can run, pay, get paid, and grow.

We’re transforming how restaurants operate with our mobile/cloud POS across fine dining, QSR, bars, cafes, pizzerias, and food trucks in 80+ countries. Our mission: partner with owners through knowledge, solutions, and expertise that accelerate growth while advancing the industry.

Vice President of Sales:
Marty AI

Marty AI
· Powered by Lavu

Reports to

CEO

Location

Tampa, FL in office

Employment

Full-Time

Deal Size

$100,000 – $300,000 ACV

Equity

Meaningful

Stage

Zero to one. No playbook. No inbound. We have closed customers.

#1 Restaurant POS on G2

Operating in 75+ Countries

40% YoY Growth

EBITDA Doubling Every Year for 4 Years

A New Category. A Genuinely Unfillable Gap. Until Now.

Every multi-unit restaurant group runs on 10 to 15 disconnected systems. Lavu for POS. 7shifts for scheduling. Margin Edge for invoices. Open Table for reservations. Each one has its own north star metric. None of them talk to each other. Nobody is watching the whole picture.

The result? Operators run blind. Labor creep happens shift by shift. Revenue leaks through comps, pricing gaps, and lapsed guests. Control failures compound quietly, shared logins, void patterns, managers overriding what no one is tracking. By the time it shows up on the P&L, the money is gone.

This gap has always existed. It was unfillable because no human can parse 50,000 signals per day across a restaurant portfolio and surface what matters in time to act.

Marty is not a reporting tool. It is operational intelligence infrastructure: a connected system that watches every location continuously, identifies where cash is leaking, and surfaces what to do about it before the shift ends.

In our first full engagement across a well-known multi-unit hospitality group, Marty connected 13 data sources over a 90 day period and identified $2.9M in hidden operational exposure: $1.24M in labor, $980K in revenue, and $680K in control and compliance risk. None of it was visible in any single system. All of it was recoverable. ()

For growing operators, Marty solves a second problem: standardization. When you go from 5 locations to 20, you lose the ability to run operations the way you did when you could be everywhere. Marty restores that visibility and control  is the operational backbone operators didn’t know they could have.

This is a zero-to-one role.

There is no sales team, no playbook, no inbound pipeline, and no SDR. You are building the entire commercial motion while closing deals simultaneously.

You will source your own pipeline from trigger events: CFO, COO and VP hires at multi-unit groups, PE acquisitions of restaurant portfolios, minimum wage increases, post-audit-season budget cycles, and DOL activity. You’ll run discovery, anchor value to identifiable cash exposure in the prospect’s portfolio, close the audit engagement, and convert to subscription.

The buyer is the person accountable for EBITDA. You are not selling to single unit restaurant owners, ops coordinators or IT leaders. You are having a financial and operating conversation with a senior operator who needs to see the numbers before they move.

• Full sales cycle, end to end. No handoffs. No support structure. This is P0 for the company, you work directly with the CEO and sit on the leadership team.
• Build the outbound engine: list-building, trigger-event sourcing, Clay and Sales Navigator workflows, outreach sequences. You write your own emails.
• Run sales opportunities. Close the initial contract, coordinate delivery with the CEO, present findings, convert to subscription.
• Document everything. Every loss reason and every win pattern becomes the foundation of the playbook.
• Feed product direction. You are closer to the market than anyone. What objections surface, what integrations unlock deals, what language converts, that signal shapes…