Senior Product Manager

Job Title: Senior Product Manager

Location: Tampa, FL or Atlanta, GA (Hybrid)

Our client is a premier performance marketing company connecting consumers at critical life moments across legal, financial services, healthcare, and senior living with the right professionals at the right time. The organization combines data science, digital channels, proprietary data, and direct-response expertise to deliver measurable outcomes for its clients.

As the company accelerates its product-led growth strategy, it is investing in building differentiated products that identify and capture new market opportunities.

We are looking for a Senior Product Manager to drive the full product lifecycle from market opportunity identification and validation through product definition, commercialization, launch, and growth. The ideal candidate is a true product builder who combines analytical rigor, customer obsession, commercial acumen, and entrepreneurial ownership.

This is not a traditional requirements-gathering or backlog-management role. The Senior Product Manager will independently evaluate markets, size opportunities, analyze consumer behaviors and needs, develop business cases, shape new product concepts, determine pricing and go-to-market strategy, and partner cross-functionally to bring products to market.

• Market Opportunity Identification:
  Evaluate markets, consumer trends, demographic shifts, behavioral patterns, and competitive dynamics to proactively identify high-value opportunities for new products and services.
• Market Validation & Business Case Development:
  Conduct market sizing, customer discovery, persona development, behavioral analysis, and quantitative research to validate opportunities and build compelling investment cases.
• Product Strategy & Development:
  Define the product vision, value proposition, roadmap, and requirements necessary to transform validated market opportunities into differentiated products.
• Commercialization & Launch:
  Develop pricing, positioning, go-to-market strategy, growth projections, and launch plans while partnering across engineering, data science, marketing, sales, and business leadership.
• Data, Experimentation & AI Enablement:
  Use data analysis, experimentation, and modern AI tools and agents to accelerate research, uncover consumer insights, validate hypotheses, and improve the speed and quality of product decisions.

• Education:
  
  Bachelor's degree in Business, Marketing, Analytics, Technology, or a related field, or equivalent professional experience.
• Experience:
  
  5+ years of product management or related product experience, with demonstrated ownership of products from 0→1 through commercialization and measurable revenue growth.
• Skills:
  
  Proven ability to independently identify and size market opportunities, conduct customer and consumer research, analyze behavioral and market data, develop business cases, define product strategy, and drive products through launch.
• Other:
  Strong analytical rigor and product-development discipline associated with high-performing technology and product organizations. Candidates must demonstrate the ability to operate beyond traditional requirements gathering, backlog management, project management, or business analysis.

• Experience with in a sophisticated, high-velocity product environment such as Amazon, Google, Meta, Netflix, or a similarly rigorous technology or consumer-focused organization.
• Experience taking a product from initial market opportunity through validation, business-case development, product definition, pricing, commercialization, and measurable growth.
• Strong fluency in product analytics, including SQL, market sizing, funnel analysis, cohort analysis, behavioral analytics, A/B testing, and statistically valid experimentation.
• Experience with AI/ML-driven products, personalization, consumer matching, lead qualification, two-sided marketplaces, or data-driven consumer experiences.
• Experience leveraging AI tools and agents to accelerate market research, persona development, customer discovery, analysis, and product planning.
• Background in performance marketing, AdTech, Mar Tech, consumer internet, lead generation, or high-volume digital environments.

• Competitive Salary:
  Competitive compensation based on candidate experience and profile.
• Health and Wellness:
  Competitive employee benefits package.
• Work-Life Balance:
  Flexible hybrid environment with autonomy over product ownership and execution.
• Professional Development:
  Opportunity to work directly with senior leadership and influence product strategy, investment decisions, and the company's broader product-led growth transformation.
• Additional Perks:
  Dedicated cross-functional resources, access to proprietary data assets, and the opportunity to build new products with the entrepreneurial latitude of a startup backed by the infrastructure of an established organization.