Senior Product Manager, Product Creation

Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.

At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset.

Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.

Fanatics Brands is building the next generation of Product Creation capabilities spanning PLM, 3D digital product creation, AI, automation, and connected business workflows — reshaping how teams design, develop, source, cost, visualize, and bring products to market. The Senior Product Manager – Product Creation Technology will serve as a senior product leader for the Product Creation domain, partnering with business, engineering, architecture, and data teams to translate complex workflows into a scalable, integrated technology ecosystem with a near-term focus on enterprise PLM implementation and adoption.

The Senior Product Manager – Product Creation Technology delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.

Cross-Functional Leadership

• Partner with Product Development, Merchandising, Sourcing, Materials, Product Integrity, Design, Operations, Engineering, Data, and other teams to align on requirements, dependencies, and delivery milestones across a complex, multi-function Product Creation transformation.
• Drive clarity across programs involving multiple business functions, engineering teams, vendors, data teams, and technology platforms — communicating product direction and complex decisions clearly to technical teams, business stakeholders, senior leaders, and executive audiences.
• Lead cross-functional initiatives end-to-end, from discovery and requirements through configuration, integration, testing, adoption, and launch, ensuring all functions remain aligned on priorities and measurable outcomes.

People Leadership

• Mentor and model strong product craft across the Product Creation technology team, setting a high bar for requirements quality, technical fluency, stakeholder communication, and outcome orientation.
• Build collaborative relationships across engineering, architecture, data, and business teams that enable rapid problem-solving, confident decision-making, and sustainable delivery at scale.

• Represent the voice of Product Creation users — understanding how designers, developers, sourcing teams, and operations teams work — and translate those needs into technology solutions that…