Social Media Content Coordinator

Position Details

Social Media Content Coordinator – Office of Marketing and Communications.

Reports to:

Social Media Manager. Collaborates with:
Director of Digital Strategy and Experience;
Director of Creative and Brand Services;
Editorial Director;
Student Creators.

Work Schedule
:
Monday-Friday, 8:30 a.m.

-5:00 p.m.

Summer

Schedule:

Monday-Thursday, 8:00 a.m.

-5:30 p.m.

Occasional evenings and weekends required for events and live coverage.

The Social Media Content Coordinator brings the University of Tampa's brand to life through authentic, high-impact storytelling across social media and digital channels. Reporting to the Social Media Manager, this position produces engaging , video, and multimedia content that fuels institutional storytelling, drives engagement, and supports enrollment and national reputation goals. The ideal candidate is a creative, trend-aware storyteller and an agile content producer who understands the fast-paced pulse of social media and is able to conceptualize, film, edit, and publish compelling short-form videos and digital stories that resonate with target audiences, including prospective students, families, alumni, and community audiences.

They re also able to learn from content performance and metrics, adjusting their content and strategy accordingly. They are ever curious and on the leading edge of social media as it continues to evolve.

Social Media Execution and Engagement

• Support daily social media channel monitoring, engagement, and execution in alignment with the institutional social media strategy and as directed by the Social Media Manager, Director of Digital Strategy and Experience, and Vice President for Marketing and Communications.
• Monitor comments and messages; respond in brand voice and escalate sensitive or reputational issues promptly per institutional social media guidelines.
• Identify on-brand, student-generated, or unit-generated content suitable for institutional reuse and secure permissions as needed.

Content Creation and Production

• Capture photo and video content that authentically showcases the UTampa community, academics, and campus life.
• Produce short-form vertical videos for Tik Tok, Instagram Reels, You Tube Shorts, and emerging platforms.
• Produce more formal, promotional videos as requested. This video could be requested in horizontal or vertical formats or a version in both.
• Edit, caption, and publish content that meets accessibility standards (captions, alt text, contrast), complies with copyright guidelines and adheres to UTampa brand and image-use policies.
• Partner with the Director of Brand and Creative Services to ensure design excellence and brand consistency.
• Collaborate with the Editorial Director and campus storytellers to adapt long-form features into platform-ready short-form assets.
• Utilize university-issued camera and audio equipment for shoots; maintain proper care, storage, and documentation. Recommend new tools or upgrades to improve production quality and efficiency.

Planning, Analytics, and Optimization

• Contribute to the creation and maintenance of daily and weekly social content calendars, collaborating with the Social Media Manager on campaign planning and audience targeting.
• Pull analytics from Sprout Social, Meta Business Suite, Instagram or similar tools (reach, engagement, completion rates) and share creative recommendations to improve results and inform future content.
• When available, utilize social listening tools to maintain a pulse on what is trending in and around the university.
• Maintain organized digital asset libraries with appropriate metadata, versioning, and usage rights. Upload finished content and broll to digital libraries for future possible use.

Student and Campus Collaboration

• Provide day-to-day guidance to student social media assistants and Spartan Content Collective (student interns), including creative planning, shot lists, captions, and event coverage.
• Coordinate with Enrollment, Advancement, Athletics, Student Affairs, and Academic Affairs to source stories that reflect institutional priorities and student success.
• Provide on-site event coverage for key institutional moments (e.g., Commencement, Open House, athletic events, move-in and orientation, yield events) on a rotating basis during evenings or weekends.

Innovation and Professional Growth

• Stay informed about emerging social trends, algorithms, tools, and technologies to enhance UTampa s digital storytelling.
• Contribute creative ideas that advance the university s presence on new or evolving social platforms.
• Participate in professional development to strengthen skills in videography, editing, and digital engagement.

Education

Bachelor s degree in communications, digital media, journalism, marketing, or a related field.

Experience And Expertise

• 1-3 years of experience in social media content creation, digital storytelling, or related creative production.
• Demonstrated skill in short-form video production. From concept and scripting…