Senior Apparel Graphic Designer

Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.

At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset.

The Senior Designer, Licensed Apparel Graphics is an expert-level creative leader responsible for driving the design and development of seasonal sports apparel graphics, translating creative direction into technically sound, production-ready designs and toolkits. This role operates with a high degree of autonomy, managing multiple projects simultaneously while mentoring junior designers and partnering with cross-functional teams to ensure designs align with product strategy, brand vision, and licensing requirements.

The Senior Designer, Licensed Apparel Graphics delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.

Team & Leadership Impact (Build Championship Teams)

Cross-Functional Leadership:

• Partner closely with merchants, product developers, and sales teams to ensure apparel graphics align with product goals, assortment strategy, and business needs across all seasonal initiatives.
• Lead presentations to senior leadership and cross-functional stakeholders, effectively communicating and selling design concepts with clarity and creative conviction.
• Serve as a trusted design expert and mentor to junior designers, providing hands-on guidance, constructive feedback, and a collaborative environment that fosters professional growth.
• Act as a creative resource to senior leadership, offering informed design insights that elevate the team's overall aesthetic and execution quality.

Fan & Customer Impact (Obsessed with Fans)

• Design and develop apparel graphics that authentically connect with sports fans, translating team and brand identity into compelling, wearable visual stories.
• Apply a strong understanding of typography, color theory, layout, and composition to deliver designs that resonate with fans across leagues, teams, and events.
• Ensure all graphics meet licensed product standards, maintaining the integrity of sports and brand identities while pushing the creative aesthetic forward.
• Create design toolkits that bring consistency and cohesion across all consumer touchpoints, from initial ideation through final product execution.

Innovation & Problem Solving (Limitless Entrepreneurial Spirit)

• Stay current on trends and best practices in apparel design, licensed graphics, and production techniques, applying that knowledge to continuously improve team processes and creative output.
• Bring a strong point of view on integrating artificial intelligence into the product creation workflow, using AI tools to enhance design efficiency without compromising quality or brand standards.
• Identify and develop the most compelling design solutions within a given creative direction, solving complex visual challenges independently and with resourcefulness.
• Champion a culture of creative innovation by sharing ideas, exchanging feedback with peers, and elevating the collective…