Retail Marketing Manager - Florida

Dealership:

Manager, Retail Marketing Operations (RMO)
At Lithia & Driveway (NYSE: LAD) our success is fueled by our high performing teams delivering Auto Done Easy for our customers. We create simple, transparent, and convenient customer experiences throughout the vehicle-ownership lifecycle by leveraging our hundreds of store locations and our key adjacencies - Driveway, DFC, and Green Cars. We’ve built a retail model that champions entrepreneurial leadership, Growth Powered by People, and a strategy that creates possibilities and pushes us to reach our potential.

We're looking for a Manager, Retail Marketing Operations (RMO) to serve as a trusted business partner to dealership leaders across Florida, helping drive market growth, customer loyalty, and operational excellence. This role is ideal for a strategic marketing professional who thrives in a fast-paced environment, loves turning data into action, and enjoys influencing business performance across multiple locations.

Location:

Florida (Tampa & Miami ideal) - Regional Travel Required Compensation Range: $80,000–$125,000. Actual pay may vary based on skills, experience, job-related knowledge, and location. Final compensation will be determined during the interview process in accordance with applicable pay equity and transparency laws.

What You'll DoDrive performance:
Lead marketing strategies that improve sales, aftersales, profitability, and customer loyalty across stores

Build loyalty:
Develop programs and campaigns that strengthen retention and enhance the customer experience

Leverage data:
Turn insights and scorecard metrics into actionable strategies and measurable results

Partner with leaders:
Advise Store Leaders and collaborate with OEMs, internal teams, and vendors

Execute campaigns:
Oversee content and campaigns that drive engagement and performance

Optimize & adapt:
Use analytics, market trends, and testing to continuously improve outcomes

Champion alignment:
Ensure consistency with company initiatives while acting as a key resource for stakeholders

What You'll Bring Experience in automotive marketing, dealership operations, or multi-location retail marketing (2-5 years)
Strong understanding of performance marketing, customer lifecycle, and retention strategies

Ability to turn data into action (Google Analytics, CRM tools, reporting platforms)
Confidence working directly with leadership and influencing decisions

We offer a comprehensive benefits package designed to support you and your family, including:

Competitive pay Medical, Dental and Vision Plans Paid Holidays PTO: 80 hours at time of hire Short and Long-Term Disability Paid Life Insurance
401(k) Retirement Plan Employee Stock Purchase Plan Lithia Learning Center Vehicle Purchase Discounts Wellness Programs For a more detailed view, visit:(Use the "Apply for this Job" box below). School graduate or equivalent, 18 years or older required. We are a drug free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status).

We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
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