Director, Athletics Digital Marketing

Director, Athletics Digital Marketing (Finance)

South Florida Athletics is seeking a strategic, data-driven Director, Athletics Digital Marketing to lead the department's digital marketing strategy and execution across all sports and major initiatives. This role is responsible for developing and executing integrated digital marketing strategies that support ticket sales, revenue growth, customer engagement, retention, and the overall fan experience.

The Director, Athletics Digital Marketing will provide strategic oversight of the South Florida Athletics website, email marketing, mobile app, CRM-driven marketing initiatives, and the department's broader digital ecosystem. The role will also support retail and revenue-generating areas with digital marketing strategy and execution, working closely with ticket sales, premium seating, merchandising, development, sponsorship, and other internal stakeholders to help achieve organizational revenue goals.

The Director will directly manage two (2) Coordinators, Digital Marketing, providing strategic direction, prioritization, professional development, and oversight of day-to-day digital marketing execution. This position will serve as a key leader in developing a cohesive, measurable, and high-performing digital ecosystem across South Florida Athletics.

Bachelor's degree and five years of related experience.

Bachelor's degree in marketing, communications, business, or related field and 3+ years of experience in digital marketing, consumer marketing, e-commerce, CRM, or a related field, with increasing leadership responsibility is preferred.

Senate Bill 1310 - The Florida Senate (https://(Use the "Apply for this Job" box below).) is conditional upon meeting all employment eligibility requirements in the U.S. SB 1310:
Substitution of Work Experience for Postsecondary Education Requirements A public employer may include a postsecondary degree as a baseline requirement only as an alternative to the number of years of direct experience required, not to exceed: (a) Two years of direct experience for an associate degree; (b) Four years of direct experience for a bachelor's degree; (c) Six years of direct experience for a master's degree;

(d) Seven years of direct experience for a professional degree; or (e) Nine years of direct experience for a doctoral degree. Related work experience may not substitute for any required licensure, certification, or registration required for the position of employment as established by the public employer and indicated in the advertised description of the position of employment. Minimum Qualifications that require a high school diploma are exempt from SB 1310.

Working h approximately 16,000 employees, the University of South Florida is one of the largest employers in the Tampa Bay area. We are dedicated to cultivating a talented, engaged and driven workforce that strives to be bold. Employees excel in USF's rich academic environment, which fosters their development and advancement. In 2025, Forbes recognized USF as one of Florida's best large employers, ranked No.

1 among the state's 12 public universities.

• Our first-class benefits package includes medical, dental and life insurance plans, retirement plan options, employee and dependent tuition programs, generous leave, and hundreds of employee perks and discounts.

The University of South Florida is a top-ranked research university serving approximately 50,000 students from across the globe at campuses in Tampa, St. Petersburg, Sarasota-Manatee and USF Health. USF is recognized by U.S. News & World Report as a top 50 public university and the best value in Florida. U.S. News also ranks the USF Health Morsani College of Medicine as the No.

1 medical school in Florida and in the highest tier nationwide. USF is a member of the Association of American Universities (AAU), a group that includes only the top 3% of universities in the U.S. With an all-time high of $738 million in research funding in 2024 and as a top 20 public university for producing U.S. patents, USF uses innovation to transform lives and shape a better future.

The university generates an annual economic impact of more than $6 billion. USF's Division I athletics teams compete in the American Athletic Conference. Learn more .edu.

This position may be subject to a Level 1 or Level 2 criminal background check.

Applicants have rights under Federal Employment Laws :
The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws. Family and Medical Leave Act (FMLA) Applicants for USF employment are entitled to request reasonable accommodation(s) in the application process.

A request is to be made at least five (5) working days prior to the…