Associate Vice President of Athletics Events

Position: Associate Vice President of Athletics Live Events
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Job Description

USF Athletics is seeking a visionary and operationally excellent Associate Vice President, Live Events to lead the strategy, execution, and evolution of all live event entertainment and game presentation across the department. This role is responsible for delivering best-in-class, fan-first experiences at every USF Athletics event, with a primary emphasis on football as the department's largest and most visible platform.

The AVP, Live Events will oversee the team responsible for in-game entertainment, music, promotions, on-field/arena activations, and overall show flow, ensuring every event reflects the USF Athletics brand while creating memorable, high-energy experiences that drive attendance, engagement, and school pride.

Core competencies include visionary leadership, creative direction, operational discipline, and exceptional attention to detail. Adept at leading teams under pressure in dynamic, live-event environments, with strong communication skills and the ability to collaborate effectively across departments. Driven by a deep passion for fan experience, storytelling, and live entertainment. The role operates within a fast-paced, high-energy athletics environment with significant evening, weekend, and holiday commitments, including all home football games and major athletic events.

Success in this position requires a steadfast commitment to the mission, values, and brand of USF Athletics.

Responsibilities

Live Event Strategy & Vision

• Set and lead the overarching vision for live event entertainment and game presentation across all USF Athletics sports.

• Establish a differentiated, cohesive in-venue experience that aligns with USF Athletics' brand, values, and fan engagement goals.

• Partner with marketing, development, and external partners to ideate and execute innovative experiential concepts that enhance brand storytelling, fan participation, and revenue opportunities.

• Develop multi-year plans to elevate game presentation, with a heavy focus on football and marquee events.

Football Game Presentation Leadership

• Own the strategic direction and execution of football game-day entertainment, including pregame, in-game, halftime, and postgame elements.

• Own the strategy, planning, and execution of pregame football festivals, fan zones, and outside plaza activations, delivering high-energy, family-friendly experiences that drive early arrival, engagement, and school spirit.

• Ensure football game presentation evolves annually to meet fan expectations and competitive benchmarks.

Game Presentation Operations

• Oversee all aspects of in-game entertainment including audio, lighting, music, scripting, timing, and show flow.

• Oversee and enhance the full guest experience beyond the venue footprint, including outside plaza and pre-entry areas, ensuring seamless activation, entertainment, branding, and fan engagement from arrival through departure.

• Lead the development and execution of run-of-show documents for all events.

• Ensure seamless coordination between production, marketing, promotions, creative, and event operations teams.

• Collaborate closely with facilities, security, event operations, and venue partners to ensure safe, seamless, and engaging live event experiences across all touchpoints, from pre-entry through post-event egress.

• Oversee all in-game sponsor activations and experiential marketing elements, ensuring seamless integration into the live event flow while delivering measurable value to corporate partners and maintaining a fan-first experience.

Team Leadership & Development

• Lead, mentor, and develop a multi-disciplinary game presentation team, including full-time staff, students, part-time staff, and game-day contractors.

• Establish clear roles, expectations, and performance standards across all live events.

• Foster a culture of creativity, accountability, and continuous improvement.

Fan Engagement & In-Game Entertainment

• Oversee in-game promotions, fan contests, theme nights, traditions, and…