Manager, Event Strategy & Optimization

## Manager, Event Strategy & Optimization Apply locations:
Seminole Hard Rock Hotel & Casino Tampatime type:
Full time posted on:
Posted Todayjob requisition :
R11680

Our team members are the key to our company’s success, and their health and well-being, as well as that of their families, is very important to us. We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance. Benefits may vary with employment status.  To see our fill list of Team Member Benefits please visit our career site:

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* Job Description:

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* Duties & Responsibilities:

** This role will be based out of Hard Rock Tampa and will also support the Hard Rock Hollywood property. The selected candidate should be comfortable traveling between both locations as business needs require.## Event Yield Strategy & Optimization
* Develop and manage qualification criteria for hosted events, entertainment offerings, tournaments, VIP experiences, promotions, parties, and fixed-capacity programs.
* Continuously evaluate and adjust guest qualification thresholds based on demand, inventory utilization, profitability targets, and strategic objectives.
* Monitor RSVP pace, expected attendance, utilization trends, and event fill rates to recommend when to increase or decrease criteria.
* Manage invitation pacing strategies, invitation waves, waitlist controls, and inventory release recommendations.
* Establish yield management practices that optimize guest mix, capacity utilization, incremental revenue, and event profitability.
* Develop forecasting models to predict attendance, redemption, participation, attrition, and event profitability.## Guest Segmentation & Investment Strategy
* Identify optimal guest audiences for events using guest worth, profitability, trip behavior, loyalty metrics, host input, and growth potential.
* Balance access and exclusivity to maximize perceived value while driving desired business outcomes.
* Recommend reinvestment strategies across guest segments, including VIP, Premium Mass, New Business, Emerging Worth, hosted guests, and other strategic audiences.
* Partner with Player Development and Marketing leadership to align event access with guest development, host-led growth, and property revenue objectives.
* Identify underutilized high-value guests and prevent over-investment in lower-return segments.## Event Analytics & Performance Measurement
* Conduct pre-event forecasting and post-event analysis for major marketing events, concerts, shows, parties, tournaments, and experiences.
* Measure event effectiveness through attendance, profitability, trip generation, theoretical win, actual win, reinvestment efficiency, and return on investment.
* Develop standardized event scorecards, dashboards, and executive-ready reporting.
* Present findings, trends, and recommendations to Marketing leadership, Finance, Player Development, and cross-functional stakeholders.
* Identify opportunities to improve future event criteria, guest mix, inventory allocation, and profitability through data-driven insights.## Inventory & Capacity Management
* Oversee strategic allocation of event inventory, entertainment tickets, tournament entries, hosted experiences, hotel accommodations, dining opportunities, premium seating, and exclusive-access programs.
* Recommend inventory release strategies and qualification adjustments to maximize utilization and profitability.
* Establish guidelines for inventory prioritization, oversell assumptions, attrition management, capacity controls, and waitlist execution.
* Evaluate event demand trends and make real-time recommendations regarding capacity utilization and invitation adjustments.
* Partner with operational teams to understand fixed-capacity constraints and translate those constraints into stronger yield decisions.## Cross-Functional Partnership
* Collaborate with Special Events, Entertainment, Marketing, Player Development, Hotel Operations, Food & Beverage, and Finance to align event strategies with business goals.
* Support Player Development teams with qualification recommendations, attendance forecasting, host follow-up priorities, and invitation strategy.
* Partner with Marketing Analytics and Database Marketing teams to develop predictive models, guest segments, and optimization frameworks.
* Work closely with Finance to evaluate event profitability, investment effectiveness, and business case assumptions.
* Serve as a strategic thought partner to event and marketing teams by translating data into practical decisions.## Continuous Improvement
* Develop and implement best practices in casino event yield management and event investment optimization.
* Identify opportunities to automate reporting, forecasting, criteria management, and event optimization processes.
* Monitor industry trends and emerging practices related to event strategy, revenue management, loyalty optimization, and guest experience management.
* Recommend new event concepts,…