VP, Marketing; B2B Demand Generation, Product Marketing, and Content

Vice President of Marketing @ high-growth healthtech / AI company

Onsite:
Tampa, Florida (relocation provided)

The company:

Think:
Operating system for smarter healthcare decisions, at scale.

Company has raised $100M+ to solve one of the biggest cost problems for employers: helping employees find high-quality care without the complexity. The platform is used by 1,500+ employers and partners, giving HR leaders, CFOs, and benefit consultants a data-driven way to control costs and drive real benefits utilization.

The opportunity:

This is a chance to rebuild the B2B Growth Engine of a scaling company (Demand Generation, Performance Marketing, Product Marketing). You’ll step into ambiguity, diagnose what’s broken, and create the systems that drive predictable pipeline and real revenue.

As a performance-driven marketer this person will connect dots across teams, think in experiments, and move at the speed of a startup while operating with enterprise discipline.

You will:

• Own the overall Marketing Strategy; sharpen positioning, messaging, and differentiation for enterprise buyers.
• Evolve our product marketing strategy, turning product capabilities into clear, compelling narratives that Sales can use to win complex, multi-stakeholder deals.
• Partner closely with Sales and Customer Success to target the right accounts, accelerate deal cycles, and support renewals and expansions.
• Drive growth through hands-on execution across digital channels: paid search, paid social, retargeting, lifecycle, ABM, and anything else that moves the pipeline.
• Build the funnels, dashboards, and attribution models that make performance visible and let us double down on what works.
• Manage and develop a team of ~8+ across product marketing, digital, lifecycle, and demand gen, raising the bar on performance and execution.
• Use AI, automation, and rapid testing to improve messaging, targeting, and campaign performance.

This could be a fit if:

• You take action before others finish debating, and you don’t need perfect information to make a smart bet.
• You’re fearless about trying, testing, and iterating; you learn quickly, course-correct even faster.
• You connect the dots across Product, Sales, Customer Success, and Data, viewing all as a holistic system.
• You thrive in ambiguity, solve problems with clarity, and keep momentum high even when the path isn’t.
• You’re direct, accountable, and outcome-driven, and you care more about results than credit.
• Competitive salary and equity compensation