Director, Demand Generation

Overview

DNSFilter's mission is to protect our customers and partners with products they love to use. We are revolutionizing network security by providing fast, accurate, and reliable threat protection and content filtering. We're a rapidly growing company dedicated to creating a safer internet for businesses and organizations worldwide. Leveraging AI-driven threat intelligence, DNSFilter empowers our customers to proactively block threats before they impact their networks.

We foster a collaborative, innovative, and results-oriented culture where every team member contributes to our mission of making the internet safer.

DNSFilter is scaling fast, and we are looking for a hands-on, outcome-driven Director of Demand Generation to own a marketing-sourced pipeline and help fuel our next stage of growth. This role reports directly to the CMO and carries direct accountability for pipeline creation from Marketing. You’ll work across GTM (Sales, Rev Ops, Product Marketing, Partners, Account Management) to ensure every campaign, channel, and dollar spent drives measurable impact.

We are ideally seeking someone who has direct experience in Cybersecurity, but are open to marketers who have experience in SaaS.

• Own marketing-sourced pipeline and campaign performance end-to-end
• Build, launch, measure, and optimize demand programs across:
  • Paid media
  • Website and conversion paths
  • Email and lifecycle
  • Content syndication
  • Field and partner campaigns
• Constantly evaluate: what’s working, what’s not, why, and what needs to change — now
• Partner deeply with Sales, Rev Ops, Product Marketing, and Customer Success to ensure tight GTM alignment
• Lead and coach the Campaigns Marketing Manager
• Manage and drive outcomes with our paid media agency
• Guide our web/digital lead and marketing operations personnel to improve conversion, attribution, and velocity
• Build forecasting models and dashboards to track pipeline, ROI, and funnel performance
• Optimize budgets aggressively based on performance, not assumptions
• Turn data into action — fast

This role blends creative execution, analytical rigor, and GTM collaboration. You will be expected to move quickly, experiment intelligently, and drive continuous improvement. We’re looking for experienced builders and doers, not observers.

• 8+ years in B2B SaaS demand generation or growth marketing roles
• Proven ownership of meaningful pipeline targets
• Deep hands-on experience running multi-channel demand programs
• Strong analytical skills — you know how to diagnose funnel issues and fix them
• Experience working tightly with Sales and Rev Ops in a GTM environment
• Comfort operating in lean teams where everyone executes
• A bias toward action and accountability
• Experience managing agencies and small internal teams
• Strong operational discipline with creative instincts
• Ability to thrive in ambiguity and fast change
• Ability to work ET hours

• Cybersecurity industry experience
• MSP experience

• Pathway to promotion to additional organizational positions and responsibilities based upon results and performance, not just time in the chair. You help us grow, and we will help you grow.
• Passionate and intelligent colleagues who work hard and have a good time doing it
• Paid company-wide week off at the end of each year
• Flexible Vacation Policy
• Awesome company swag
• Full medical, dental, and vision benefits for US, UK, and Canada-based employees
• Full short-term disability and life benefits; available long-term disability
• Retirement savings account options with vested company matching for qualifying employees
• In-person annual gatherings. Last time we all spent a week on a beach in Cancun!

DNSFilter is a pay-for-performance organization. The hiring base pay is dependent on several factors, including level, function, training, transferable skills, work experience, business needs, and geographic location. As a hybrid company, our compensation reflects the cost of labor across several U.S. and global geographic markets. Our Talent Team can share more about the specific salary range for the job location during the hiring process.

DNSFilter participates in the E-Verify program. We also maintain hiring integrity by using vetted processes to identify and eliminate candidates who do not meet our requirements.

U.S. hiring salary range: $170,000—$200,000 USD