Digital Engagement Specialist

POSITION TITLE:

Digital Engagement Specialist

DEPARTMENT:
Marketing & Communications

REPORTS TO:

Chief Marketing Officer

SALARY/FLSA STATUS:
Exempt/Full Time

The mission of Boys & Girls Clubs of Greater Tampa Bay is to prepare youth and young adults to be future-ready by providing life-changing programs, real-life experiences, and clear pathways to succeed in the classroom, the workplace and life.

The Digital Engagement Specialist is a digital strategist responsible for growing awareness, engagement, and community connection across all digital platforms for Boys & Girls Clubs of Greater Tampa Bay. This role goes far beyond posting and scheduling content. It requires a tech- and trend-savvy strategist who understands how social media integrates with paid digital advertising, analytics, SEO, and broader brand campaigns to drive measurable results.

The ideal candidate is both creative and analytical. Someone who thrives in dashboards as much as content creation, understands the mechanics behind digital growth, and sees social platforms as tools to advance mission impact, fundraising, recruitment, and brand visibility.

• Develop and execute a comprehensive, data-informed social media and digital engagement strategy aligned with organizational priorities and campaigns.
• Identify growth opportunities across platforms (Instagram, Facebook, Linked In, You Tube, and emerging platforms).
• Monitor digital trends, algorithm updates, and platform changes to proactively evolve strategy.
• Build systems that increase follower growth, engagement rates, and audience retention.

• Create, schedule, and manage high-performing content across platforms, ensuring alignment with brand voice and campaign messaging in collaboration with Sr. Director of Communications.
• Actively manage daily engagement (comments, DMs, community responses) building authentic two-way dialogue.
• Identify opportunities to connect community partners, donors, alumni, parents, and youth through strategic tagging and collaborative content.
• Elevate user-generated content and amplify community voices.
• Capture real-time content at events and Club sites as needed.

• Manage and optimize paid digital campaigns across Meta, Linked In, Google Ads, and You Tube.
• Develop audience segmentation strategies to support fundraising, recruitment, and awareness campaigns.
• Monitor cost-per-click, cost-per-lead, and conversions.
• Collaborate with Development and Mar Comm leadership to align paid efforts with campaign goals.

• Own digital performance dashboards and provide monthly insights on:
  • Engagement rates
  • Reach & impressions
  • Conversion metrics
  • Click-through rates
  • Audience growth
  • Ad performance
• Translate data into actionable recommendations.
• Continuously test, iterate, and optimize content and ad strategies.
• Identify ROI trends and recommend strategic pivots when needed.

• Partner with the Senior Director of Communications and Creative Director to align digital storytelling with campaign objectives.
• Support fundraising campaigns with digitally integrated messaging.
• Collaborate with HR and Operations to support recruitment marketing and employer branding.
• Serve as the department’s go-to resource for digital best practices.

• Pilot emerging tools, AI platforms, and digital engagement technologies.
• Explore influencer and ambassador partnerships.
• Evaluate website traffic patterns and SEO opportunities in partnership with leadership.
• Identify ways to strengthen digital conversion funnels.

• Bachelor’s degree in marketing, communications or something alike preferred.
• 2-4 years of progressive experience in social media, digital marketing, or performance marketing.
• Demonstrated experience managing paid digital advertising campaigns (Meta, Google Ads required; Linked In preferred).
• Strong analytical mindset with proficiency in Google Analytics, Meta Business Suite, Sprout Social, or similar platforms.
• Experience building engagement strategies beyond vanity metrics.
• S…