Digital Marketing Specialist

Overview

WGI is looking for a Digital Marketing Specialist to work with our Creative Services team in Tampa, Florida
.

This is a hands-on, execution-focused role for a paid media practitioner who can own the build, optimization, and reporting of digital advertising campaigns across Google Ads and Linked In with minimal oversight.

At WGI, you will find talented, passionate associates providing exceptional service in collaborative, team-driven environments, all while having fun and enjoying the work they do. We work to stay ahead of the curve by investing in the latest tools and technology. As one of the nation’s top consulting firms, we consistently strive to promote efficiency, cultivate a culture our associates can proudly embrace, and empower our associates to advance their career growth at WGI, and beyond.

WGI is always looking for remarkable individuals to join our team and help us grow in our vision. If you think you are an innovative, self-motivated team-player, and want to shape your community, join our WGI team today!

WGI offers a complete Benefits package including:
Medical, Dental, Vision, LTD & STD, Life Insurance, 401k with match, PTO, Holidays, HSA with company contribution, Pet insurance, and Employee assistance program.

#LI-onsite

Paid Advertising Execution

• Independently build, launch, and manage paid search and paid social campaigns across Google Ads and Linked In Campaign Manager, working from strategic direction provided by the Digital Marketing Manager.

• Construct campaign architecture including ad groups, audience targeting, keyword lists with appropriate match types, negative keyword libraries, bidding strategies, ad scheduling, and geographic targeting.

• Write Responsive Search Ads (Google) and Sponsored Content (Linked In) aligned to defined buyer personas.

• Execute Linked In Lead Gen Form builds.

• Monitor campaign performance daily, surface anomalies, and recommend optimizations grounded in data.

Conversion Tracking & Analytics

• Pull, clean, and analyze platform data from Google Ads, Linked In Campaign Manager, GA4, and Hub Spot to build performance reports andidentifytrends.

• Maintain and contribute to monthly KPI dashboards and quarterly performance reviews.

Whitepaper & Lead Generation Campaigns

• Own the build and ongoing optimization of monthly white paper lead generation campaigns across Google Ads and Linked In, mapped to defined buyer personas and audience segments.

• Coordinate with internal subject matter experts to gather campaign assets, including landing page content, form requirements, and creative direction.

Digital Content & Communications Support

• Develop and schedule supporting digital content for paid and organic channels, including social media posts, ad creative, and email components.

• Assist with website updates and content management in Hub Spot CMS.

• Supportwebinarand virtual event promotion, scheduling, and follow-up communications.

• Assist with quality control and copy editing for blogs, landing pages, ad copy, and other digital assets.

Cross-Functional Collaboration

• Coordinate with the Digital Marketing Coordinator on day-to-day execution and with the external web development vendor on landing page and tracking implementation.
• Partner with internal subject matter experts and division leadership to translate technical content into audience-aligned campaign messaging.
• Support recruiting communications and digital recruiting collateral as needed.
• Support coordination of conferences, trade shows, and special events tied to digital campaigns and lead generation.

Education and Experience

• Bachelor's degree in Marketing, Communications, Advertising, or a related field, or equivalent professional experience.

• 3 - 5 years of hands-on experience managing paid advertising campaigns in a B2B or services-marketing environment, with demonstrable ownership of campaign build, optimization, and reporting.

• Direct, day-to-day experienceoperatingin Google Ads and Linked In Campaign Manager isrequiredand will be verified during the interview process.

Required Platform Proficiency

• Google Ads - campaign build, ad group structure, keyword and match type strategy, negative keyword management, Responsive Search Ads, bidding strategies (Maximize Clicks, Maximize Conversions, Target CPA), and conversion configuration.

• Linked In Campaign Manager - campaignobjectives, audience targeting (job title, seniority, function, industry, company), Sponsored Content, Lead Gen Forms, and Insight Tag conversions.
• Google Analytics 4 - event configuration, key event setup, traffic source analysis, and custom report building.

Required Skills and Competencies

• Demonstrated ability to execute campaign builds independently from a written specification, surface clarifying questions before starting work, and self-verify completed work before reporting it complete.

• Strong written and verbal communication skills, with the confidence to present recommendations, push back constructively, and ask questions when direction is unclear.

• Proven…