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Product Marketing Manager, MSP
Job in
Tampa, Hillsborough County, Florida, 33646, USA
Listed on 2026-06-02
Listing for:
Check Point Software Technologies
Full Time
position Listed on 2026-06-02
Job specializations:
-
IT/Tech
Digital Marketing -
Marketing / Advertising / PR
Digital Marketing
Job Description & How to Apply Below
Key Responsibilities
Product Marketing (50%)
- Own MSP-focused messaging and positioning for the MSP portfolio, spanning both sell-to and sell-through go-to-market motions.
- Develop partner-centric value propositions (multi-tenancy, automation, margin, ease of use, scalability)
- Collaborate with product management on roadmaps, packaging, and MSP platform strategy
- Lead GTM strategy and launches tailored to MSP buying motions and service delivery models
- Build and maintain competitive positioning, especially against key players
- Translate product capabilities into clear partner outcomes (faster onboarding, lower operational overhead, higher attach rates)
Content Marketing (50%)
- Create high-impact content across the funnel:
- MSP playbooks, solution briefs, landing pages
- Campaign messaging, email nurture, and website copy
- Sales decks, battle cards, and objection-handling assets
- Develop partner-facing campaigns that drive recruitment, enablement, and pipeline
- Turn threat research and product innovation into thought leadership tailored to MSPsBuild scalable sales and partner enablement content to accelerate deal cycles
- Support webinars, partner events, and distributor initiatives with targeted messaging and assets
If you're passionate about:
- Building for the MSP/MSSP ecosystem
- Turning technical innovation into partner-ready stories
- Driving real pipeline with content and GTM strategy
- 5+ years in product marketing, content marketing, or product management (cybersecurity, SaaS, or cloud preferred)
- Strong understanding of MSP/MSSP business models (services-led selling, multi-tenant platforms, recurring revenue)
- Proven ability to build end-to-end GTM strategies and content
- Exceptional storytelling and copywriting skills - able to simplify technical concepts
- Experience working with channel sales, partners, or distributors
- Strong collaboration skills across product, sales, and marketing teams
- Self-starter who thrives in fast-paced, matrixed environments
Must be eligible to work in the US without sponsorship from an employer now or in the future.
EOE M/F/Veterans/Disabled
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